About the Role
If you think and believe marketing is beyond art and creativity but also a combination with scientific and objective approach, and if you also have the curiosity of a honey badger to crack complex marketing challenges and obstacles, then you gonna love this role a lot.
Being a brand marketing analyst, you will be in the collaborator within functions in Gojek, such as social media, CRM, market research & insights, data & business intelligence to analyze qualitative, and quantitative data and turn them into insightful insights and actionable items to support Gojek brand growth.
What Will You Do
- Monitor and analyze central marketing team OKR to achieve maximized results
- Provide insights and recommendations for optimizing central marketing campaigns and activities incl. Brand, social media, and performance marketing
- Leverage multiple data sources, both primary and secondary data points to generate insightful and actionable items for central marketing activities incl. Brand, social media, and performance marketing
- Cross-team collaboration to develop brand marketing strategies & plans
- Do experimentation on the marketing strategy ideas
- Identify and adapt current marketing trends that suitable for the business growth
What Will You Need
- At least 3 years related work experiences, preferably from technology / FMCG / telecommunications industry
- Bachelor’s degree from business management, marketing, informatics and mathematics are plus points
- Able to articulate ideas and translate it into executable items
- A self-starter person who have high curiosity with data
- Broad knowledge and experience with multiple marketing channels
- Strong analytical skills, able to extract data and derive a meaningful story from it
- Detail oriented, able to handle multiple tasks at a time
- Exposure to marketing research methodologies, SQL/BigQuery/Looker Studio is huge plus
About the Team
Strategy & Planning team within the brand marketing team consists of individuals who have high curiosity like a honey badger who likes to crack complex challenges in Gojek. As you might think the role sounds serious, we also regularly engage with fun jokes, up-to-date trends and memes. So if you think yourself is a person who balances serious things with playful things, this role & team will be a great match for you.
Top Skills
What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
