Education and Experience:
- Bachelor’s degree in business, Marketing, Communications or related field or equivalent work experience.
- Five (5) years marketing experience required, with 3 years specific to campaign development and management.
- Digital Marketing experience strongly preferred.
Skills and Abilities:
- Proficient in translating marketing objectives and strategies into engaging creative and engaging campaign ideas across multiple touchpoints
- Supports marketing requests and team objectives by developing strategies, tactics, timeline, budget and KPIs
- Writes, edits, produces content and provides creative guidance in design/layout for campaigns and projects
- Knowledge of awareness, engagement and conversion marketing principles—including compliance requirements related to NBT Bank and its affiliates.
- Demonstrates strong written and verbal communication skills by presenting marketing support plans to marketing team, business partners and partner vendors
- Ensures quality and consistent use of NBT Bank’s image for the Bank and all affiliate companies
- In conjunction with the digital team, supports creation of website content and campaign conversion pages for highest performance.
- Serves as a point-of-contact for business partners and third-party vendors, creating strong relationships by keeping lines of communication open, projects running on time, and on budget.
- Assists with managing relationships with external resources, vendors and third-party groups to enhance partnering/outsourcing options and effectiveness.
- Assists with other projects and duties as assigned.
- Intermediate to advanced Microsoft Word, Excel, Social Media, Email skills.
Tasks Performed:
- 50% Campaign, project and content development. Creative development of highly engaged advertising, marketing and design campaigns. Develops integrated brand marketing and advertising strategies to meet goals. Content development for traditional, digital, and social platforms.
- 45% Campaign and Project Management. Marketing project and campaign management and execution. Manages teams to ensure integrated marketing campaigns, projects and calendars are on time, on budget and on target.
- 5% Other duties as assigned
Physical Requirements:
- Communicate effectively with internal and/or external customers
- Stationary 75% of time or greater
- Move Objects to Maximum 10 lbs
Why Work at NBT
At NBT we empower people to grow, innovate, and thrive through meaningful work, a supportive culture and opportunities to make a real impact in your community – because your success drives our success.
Wellbeing
At NBT, we value and support your wellbeing by offering generous time-off policies, wellness initiatives and flexible work arrangements, so you can thrive both personally and professionally.
Community Involvement
NBT believes community involvement fosters our success and the success of those around us. Through volunteer service and charitable partnerships, we empower our employees to make a positive impact beyond the workplace.
Culture
NBT believes in creating a workplace where every voice matters and every team member feels empowered to contribute. With supportive leadership, we foster an environment where employees are connected, inspired, and valued.
Career Development
Whether you’re just starting your career or serve in a senior leadership role, your growth and development are our priority. NBT provides a wide variety of development programs and tools for you to reach your full potential.
Total Rewards
NBT recognizes and rewards your contributions with competitive compensation, comprehensive benefits and performance-based incentives – ensuring you feel valued every step of the way.
Business Stability
NBT has built a reputation as a stable financial institution by growing our people and our business, evolving our processes and managing risk. We've weathered the market's ups and downs for over 165 years, all while charting a well-defined growth plan.
Benefits for Full-Time Employees:
Generous Paid Time Off: At least 22 days annually, prorated in the year of hire.
Parental Leave: Six weeks of paid leave at 100% of your salary.
Comprehensive Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.
Dental and Vision Coverage: Ensuring your overall health and well-being.
Flexible Spending Accounts: For healthcare and dependent care expenses.
Employer-Paid Disability Coverage: Both short-term and long-term, with an option to purchase additional long-term coverage.
Life Insurance: Employer-paid basic life insurance, with an option to purchase supplemental coverage.
Voluntary Benefits: Including hospital, accident, and critical illness coverage.
Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.
Adoption Assistance: Supporting your growing family.
Tuition Reimbursement: Invest in your education and career growth.
Employee Assistance Program (EAP): Access to support and resources.
Pet Insurance: For all your furry friends.
Financial and Banking Services: Various banking services benefits and financial planning assistance.
Benefits for Part-Time Employees Working 20+ Hours/Week:
Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.
Dental and Vision Coverage: Ensuring your overall health and well-being.
Voluntary Benefits: Including hospital, accident, and critical illness coverage.
Generous Parental Leave: Six weeks of paid leave at 100% of your salary.
Benefits for All Part-Time Employees:
Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan for employees who work at least 1,000 hours in a calendar year, all designed to help secure your future
Paid Sick and Safe Leave: For your health and safety.
Employee Assistance Program (EAP): Access to support and resources.
Financial and Banking Services: Various banking services benefits and financial planning assistance.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.
Skills Required
- Bachelor's degree in business, Marketing, Communications or related field or equivalent work experience
- Five years marketing experience
- Three years specific to campaign development and management
- Digital Marketing experience
What We Do
NBT Bancorp Inc. is a financial services holding company headquartered in Norwich, N.Y. The company primarily operates through NBT Bank, N.A., a full-service community bank and two financial services companies. NBT Bank has over 150 locations in seven states with offices in New York, Pennsylvania, Vermont, Massachusetts, New Hampshire, Maine and Connecticut. NBT Bank is an Equal Housing Lender and member of FDIC. EPIC Advisors, Inc., based in Rochester, N.Y., is a full-service 401(k) plan recordkeeping firm. NBT Insurance Agency, LLC, based in Norwich, N.Y., is a full-service insurance agency.
