Brand Marketing Manager

About the teamAt Zillow, our purpose is to make home a reality for more and more people. Our Brand Marketing team is the voice of that purpose to our customers and partners. We expertly collaborate across the company to develop and execute integrated marketing campaigns, partnerships, and activations. These innovative initiatives breakthrough with our customers and our partners to drive material growth in the business.

About the role

The Brand Marketing Manager will serve as the marketing strategy lead supporting our B2B line of business playing a critical role in leading the development, integration, execution, optimization and reporting of marketing efforts for our partner audience. This integrated marketing position is highly cross-functional and will require you to partner closely with internal channel teams, data science, external agencies, and our Agent Marketing team to ensure that we develop breakthrough campaigns with a high-level of craft and clearly communicate how the work is impacting our business objectives.

Key Responsibilities:

• Marketing Brief Development: Lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs. Write briefs that align with our business objectives and customer insights. Briefs need to be inspiring and actionable for the cross functional team. 

• Brief Response: Build the integrated marketing plan by reviewing proposed tactics from teams, facilitating collaboration across teams to support each others’ tactics, and identifying key highlights or areas of opportunity. Provide and gather feedback from teams within and outside marketing to ensure all viewpoints are represented and that our integrated plans are cohesive and impactful. 

• Execution: Lead the day-to-day management of the work. Oversee timelines and ensure all information is gathered from various channels. Conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.

• Measurement: Understand and apply measurement methodologies to assess performance. Analyze data to derive insights and identify optimization opportunities. Communicate findings effectively to drive strategic adjustments and improvements.

• Messaging and Creative: Work with internal and external creative partners to build creative concepts that support the marketing strategy. Manage the review process to ensure all assets are delivering on the goals and objectives of the campaign or initiative.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $109,000.00 - $174,000.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $103,500.00 - $165,300.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 8+ years of related experience with a Bachelor’s degree; or 6+ years and a Master’s degree; or equivalent experience.

• You have a strong track record of driving breakthrough integrated marketing campaigns that achieve business results. 

• You have exceptional collaboration and communication skills, with the ability to work cross-functionally.

• You’re skilled at developing strong relationships with cross-functional partners. 

• You’re great at deriving meaningful insights from data to optimize campaigns to produce impact.

• You can implement processes cross-functionally that enable collaboration and drive work forward.

• You have experience working on a B2B business and understand lead generation and conversion, working with sales enablement teams and other partners. 

• You understand various channels and the roles they play within an integrated campaign including, but not limited to, paid media, email, web, brand social, events, activations, content marketing, etc. 

• You’re as comfortable talking to channel teams and creative teams, you can translate effortlessly between the two. 

• You have experience developing comms strategies and messaging frameworks, understanding the right message to be delivered across channels.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.