Senior Manager, Brand & Activation Marketing

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

What will you be doing?

In this role, you will lead brand and activation execution for a set of products within the Measure Demand portfolio, delivering integrated programs that translate portfolio strategy into scalable, market ready activation.

You will support the development and execution of annual marketing strategies, working in close partnership with the Measure Portfolio Lead and Product Marketing to ensure alignment across industries, audiences, and geographies. Working cross-functionally, you will help scale brand and activation outputs, oversee marketing content and enablement resources, and support consistency across Circana’s global brand assets.

This position requires a hands-on approach and the ability to navigate complexity, drive decision making, and ensure alignment with Circana’s growth objectives.

Key Responsibilities:

Brand & Campaign Management

• Integrate Circana’s Measure Demand brand positioning and messaging across assigned products within the portfolio to ensure relevance, differentiation, and consistency across all touchpoints.
• Design and implement integrated marketing activation plans that drive awareness, engagement, and conversion across multiple channels (paid/owned/earned).
• Prepare regular updates, insights, and recommendations on activation performance and priorities for leadership presentations.
• Drive continuous improvement in processes, methodologies, and tools to enhance efficiency and effectiveness.

Strategic Messaging & GTM Activation Planning

• Partner closely with the Measure Portfolio Lead to translate portfolio strategy into integrated brand and activation plans aligned to commercial priorities.
• Ensure creative and consistent use of messages while providing ongoing marketing and communication direction and feedback.
• Plan and oversee execution of marketing tactics across a broad set of channels (digital, web, events, PR, etc.).
• Research and experiment with new test-and-learn opportunities and identify and share marketing best practices.
• Leverage market research, consumer insights, and competitive analysis to inform strategy and optimize performance of marketing campaigns.

Cross-Functional Partnership

• Foster alignment with all marketing subject matter experts (digital, comms, PR, events) through briefings, quarterly meetings and annual planning sessions.
• Foster strong partnerships with internal and external stakeholders to gather requirements, communicate progress, and ensure alignment with business objectives and go-to-market plans.

 Requirements

• 6+ years of strategic marketing and communications experience in a B2B environment.
• Successful track record delivering marketing programs that meet or exceed business goals.
• Excellent presentation, relationship building and communication skills.
• Expertise across diverse marketing channels and platforms.
• Positive, energetic "can-do" attitude with a bias towards action and willingness to both ask for and generously give help to colleagues.
• Must work effectively with colleagues across the organization regardless of level or role.
• Requires a willingness to be flexible and comfortable with sometimes rapidly shifting priorities and demands.
• In-depth knowledge of the CPG/Retail/GM landscape a strong plus.

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Remote, USA.

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.  An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $68,000 to $95,000.00 USD.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient candidates are identified. 

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.