The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®.
Your Opportunity, Your Team
The Brand Marketing Manager supports Cornerstone Brands (Ballard Designs, Frontgate, Grandin Road, Garnet Hill), you partner with the Director, Brand Marketing & Brand Relations to support two retail brands, with a focus on Grandin Road. You execute day-to-day marketing, campaign delivery, and go-to-market plans, ensuring alignment across creative, merchandising, ecommerce, and performance marketing. You will report to the Creative Director.
Where You'll Work
This role is hybrid. Relocation assistance is not available for this role.
What You’ll Do
Campaign Execution: Manage day-to-day marketing for both brands (focus on Grandin Road), ensuring timely delivery of campaigns and assets.
GTM Planning: Lead go-to-market planning and calendar alignment across teams.
Storytelling & Content: Develop briefs, timelines, and content plans for key campaigns and launches.
Product Positioning: Support positioning strategies and align with merchandising and brand priorities.
Trend Analysis: Analyze performance by channel, customer, and category to inform decisions.
Cross-Channel Collaboration: Partner with Ecommerce and Performance Marketing to align budgets, assets, and execution.
Contribute to brand storytelling, content, and product positioning, while the Director leads overall strategy and brand leadership.
What You’ll Bring
Bachelor’s degree in Marketing, Business, Communications, or a related field.
4+ years of experience in brand marketing, ideally in retail or consumer products
Experience executing brand strategies and go-to-market plans
Understanding of consumer insights, market trends, and digital marketing best practices
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Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
Top Skills
What We Do
Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.
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