Brand Marketing Manager

About Us:

Pacvue is the leading Commerce Operating System, unifying retail media, commerce management, and advanced measurement across 100+ global marketplaces, including Amazon, Walmart, Target, and Instacart. Through Pacvue and Helium 10, our enterprise and SMB platforms, we empower over 70,000 brands, agencies, and sellers with AI-driven insights and technology to win in today’s rapidly evolving commerce landscape. 

At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce. 

About the role:

We are seeking a dynamic and experienced Brand Marketing Manager to join our Brand + Content Team within Corporate Marketing. This is a senior individual contributor role responsible for scaling high-impact, data-driven content that fuels pipeline growth. 

This role will own the development of strategic lead generation content – including webinars, guides, playbooks, and data-driven assets – while partnering closely with the Demand Generation team to ensure campaigns convert and perform. The ideal candidate combines strong retail media expertise with B2B SaaS experience and exceptional data storytelling skills. 

You will play a critical role in translating Pacvue’s proprietary data, industry insights, and product expertise into compelling content that educates, engages, and drives measurable business impact. 

 Responsibilities:

• Develop and execute content strategies aligned with pipeline and revenue goals. 
• Write and produce high-performing assets including guides, checklists, playbooks, and evergreen lead magnets. 
• Partner closely with Demand Generation to support integrated campaigns, ensuring content aligns with best practices. 
• Contribute to the planning and execution of Pacvue’s webinar program 
• Analyze proprietary data sets and collaborate with BI and analytics teams to transform insights into compelling narratives. 
• Support the development and extension of major data reports that drive ongoing lead capture. 
• Optimize content for conversion across channels, including email marketing, landing pages, and distribution platforms. 
• Identify opportunities to improve performance through A/B testing, messaging refinement, and channel best practices.  
• Stay current on retail media trends, competitive insights, and emerging tactics in B2B demand generation. 
• Manage timelines and cross-functional collaboration to ensure on-time delivery of content initiatives. 

Skills & Qualifications:

• 5+ years of experience in content marketing, demand generation, or related roles within B2B Saas. 
• Direct experience in retail media, eCommerce, or digital advertising industries. 
• Proven ability to create high-performing content programs that drive pipeline impact. 
• Strong data storytelling skills with experience analyzing raw data and translating insights into compelling narratives. 
• Experience collaborating with analytics or BI teams to develop research-driven content. 
• Understanding of email marketing, landing page optimization, and content distribution best practices. 
• Exceptional writing, editing, and project management skills. 
• Ability to operate autonomously in a fast-paced, high-growth environment. 

Benefits:

• Unlimited Paid Time Off 
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave

#LI-Remote

The annual base salary range for this position is $105,000-$115,000. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process.