The Role
The Brand & Marketing Manager will lead Mama Money's brand evolution, executing integrated campaigns to enhance brand equity, trust, and customer acquisition through data-driven strategies.
Summary Generated by Built In
Who we are:
Mama Money is a growth-stage fintech startup working to help migrant workers in South Africa send money home. Since 2015, we have been providing reliable remittances, at a socially fair price, to those who need it most.
Mama HQ is in beautiful Cape Town, South Africa. We are 140 people strong (and counting) from 19 countries across Africa, Asia, the UK, and Europe. Our culture is built around the well-being of our team members and making a difference in our communities. “Just be lekker!” personifies our approach to work: we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly, without pedantic policies.
We’ve been around since 2015 and have earned a few accolades along the way, made some new friends, and expanded our reach. We've had some great times and some tough times, but we continue to focus on helping people and making things easier for our customers.
Mama Money is evolving from a remittance service into a full-service financial ecosystem where customers can send, manage, and grow their money with confidence. We’re looking for a strategic, creative, and results-driven Brand & Marketing Manager to lead this evolution, driving brand equity, customer trust & measurable growth through integrated, through-the-line campaigns.
Reporting to the Head of Digital & Marketing, you will collaborate closely with product, operations, and design teams to ensure alignment across commercial, digital, and brand initiatives. Your mission is to position Mama Money as a trusted, end-to-end financial partner. You’ll balance brand storytelling & trust building with data-driven acquisition and retention across both online and offline channels.
As our Brand and Marketing Manager, you will:
- Lead & own the repositioning of Mama Money from a remittance service to a full-service financial ecosystem, shaping our brand story for customers & communities.
- Define and communicate the brand identity, positioning, and messaging across all products and services.
- Act as a brand ambassador, ensuring alignment and advocacy internally and externally, with consistency across all touch points: App, Website, marketing, and in-store packaging.
- Plan and execute integrated through-the-line (TTL) campaigns that drive brand awareness, customer acquisition, and cross-sell/upsell of existing customers.
- Develop strategies to maximise engagement, retention, and lifetime value rooted in brand trust & customer insights.
- Track, measure, and optimise ROI across digital and predominantly offline channels, including billboards, print, and events.
- Manage our social media coordinator, developing ideas to reach and educate our varied customers across all our products and nuances.
- Collaborate with teams to advocate for customer-focused product improvements and operational support.
- Manage agencies and vendors to deliver high-impact campaigns, on time, on budget, and on brand.
- Conduct market research, customer segmentation, and competitor analysis to guide growth and brand strategy.
- Support agent network marketing and digital acquisition initiatives to ensure a strong, competitive value proposition.
- Bring energy, creativity, and fun while making a real impact!
In your first 90 days at Mama Money, you will:
- Align stakeholders on Mama Money’s refreshed brand positioning and narrative.
- Audit current campaigns, social media and customer touch points, identifying immediate opportunities for consistency, acquisition, engagement, and cross-sell.
- Build strong relationships with product, operations, digital, and design teams, and establish efficient workflows.
- Gather customer and market insights, including agent network feedback and digital analytics, to inform brand and growth strategy.
- Establish performance tracking for acquisition, retention, engagement, and ROI, and present a short- to medium-term roadmap for campaigns and initiatives.
- Develop a robust plan to measure offline marketing activities, resulting in a clear strategy as to where offline marketing spend should be allocated.
About you:
- You have experience managing and growing the commercial side of a retail or financial services business, or have supported teams doing so in the past.
- You understand both physical and digital distribution, customer acquisition, and strategies for retention & engagement, as well as how to track the right metrics.
- You bring brand-building experience - shaping identity, positioning and campaigns - not just executing marketing tactics.
- You know how to connect storytelling to commercial outcomes, across ATL, BTL, and TTL campaigns.
- You bring strong communication skills, solid managerial ability, and a sharp commercial mindset.
- You’re motivated by growth and performance, and care about finding smarter, more efficient ways of working.
- You’re collaborative, respectful, and kind; you know the best results come from working well with others.
- You’re excited to be part of something bigger, and to contribute to scaling it further.
- You care about the communities we serve and want your work to reflect that.
- It would be a bonus if: You have worked within the fintech space or at a rapidly scaling startup.
Why Mama?
At Mama Money, we’re not just a company - we’re a movement. Everything we do is driven by one purpose: to make life better for our customers and the communities we serve. Our customers are our heartbeat, and they inspire every step we take.
We’re all about making it easy. No red tape, no hassle. Just simple, seamless experiences that put people first, we’re here to make things easier, faster, and better for you.
We believe in giving it a go, and then giving it another go if we have to! We're a team of doers, dreamers, and innovators who aren't afraid to break the mold. We take bold steps, experiment with fresh ideas, and never stop learning.
At Mama Money, we own it, and we mean it. We take responsibility for our actions, our results, and how we show up every day. No passing the buck here. We approach every challenge with grit, passion, and determination.
Here’s the best part: Mama Money is a place that truly cares. We care about the trust our customers place in us. We care about our amazing team who bring their best every day. And we care about making an impact in the world, doing the right thing no matter what.
When you join Mama Money, you’re joining a community. We’re a passionate, down-to-earth crew that works hard and celebrates wins along the way. We take our work seriously, but we don’t forget to have fun while we do it.
So, if you’re ready to make a real difference, take on exciting challenges, and grow in a place where you’re valued and supported, then Mama Money is the place for you. Let’s make an impact together.
Mama’s values:
1. Making it easier for our customers
2. Give it a go
3. Just own it
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Mama Money is a rapidly growing, innovative, tech company and the world’s first Social Business Money Transfer Operator. Mama provides an easy, safe and low-cost way for foreign nationals to send money home to support their families. Our mobile application is easy-to-use and allows our customers to send money to their loved ones through a vast payout network that's continuously expanding. Rather than looking at profit-maximisation, Mama aims to directly assist people who don’t earn a lot by lowering the cost of cross-border payments. Mama Money was built to help African and Asian expats who left their homes and communities in search of better opportunities. Social upliftment through financial inclusion is the core belief of Mama Money and this drives us to keep growing and innovating. We have plenty of new job vacancies available so be sure to follow our page for regular updates. Mama is always on the lookout for individuals who want to make a positive impact on this world through meaningful work. Come and join the family
