Brand Marketing Manager

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging and warehousing to support both brands and private label customers.

Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low-incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution.

Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone’s lifestyle. Under the Federal Farm Bill it is legal to sell these low potency THC products across all 50 states via the internet, and anywhere you can grab a beer.

Cycling Frog and Lazarus Naturals are looking to bring on a proactive, high-performing Brand Marketing Manager to help implement and execute marketing strategies and plans designed to accelerate the growth of both brands into the coming years. We’re looking for a thoughtful risk-taker who is able to problem solve, roll up their sleeves and pivot, and assess results.

Responsibilities and Duties:

Brand Management:

• Partner with the Marketing Team in developing seasonal, evergreen, and product brand campaigns from concept ideation to campaign execution across channels.

• Responsible for creating and managing strategic briefs, briefing in creative needs, collecting input and feedback from key channel stakeholders, and overseeing rollout across our wholesale and direct-to-consumer business units.
• Ensure we achieve key milestones leading up to and throughout a campaign or product launch through a variety of communication channels including project management tools, campaign readiness meetings, and creative reviews.
• Help build impactful co-branding/partnership opportunities for our brands with other synergistic brands that create awareness and reach target audiences; develop project proposals, drive outreach and discovery conversations, develop partnership concepts, and shepherd execution.
• Own merchandise programs across our brands; work closely with the Director of Marketing on evergreen and seasonal merch concepts, research competitive pricing across vendors, drive artwork requests, and facilitate ordering in partnership with internal buyers.
• Manage the rollout of press initiatives and lead the development of new press kits.
• Partner with the Marketing team and Product Portfolio Manager to bring new products to market that solve unmet consumer needs and help generate demand and awareness.
• Serve as a guardian for the brand, ensuring all aspects of brand guidelines and positioning are adhered to across channels and throughout the organization.

Trade Marketing:

• Lead the development and execution of trade marketing strategies for Cycling Frog beverages working closely with the sales team & distribution partners to create impactful trade marketing materials that drive brand awareness and sales at retail. This includes creating and managing materials for point-of-sale displays, promotional campaigns, and retailer-specific collateral.
• Develop & implement strategies that help support product launches and ongoing retail presence, ensuring that products are optimally positioned on shelves and in the market.
• Routinely visit core distributor partners across the US and train sales reps and teams in the field on how to best present and talk about our brand, and display our products, and to audit performance and improve ongoing promotional strategies.

Reporting:

• Keep a pulse on our competitors and industry landscape, regularly reporting findings and newness to help us stay abreast of trends and to ensure we remain differentiated.
• Determine campaign success metrics in partnership with the brand, B2B, and DTC teams. Measure and report on campaign effectiveness and adapt future campaigns based on results.

Qualifications

• 5+ years of beverage brand management or trade marketing experience.
• Brand Manager experience is a plus. Prior experience as a Brand Manager, overseeing product strategies and brand growth, is highly desirable.
• Proficient at organizing and executing brand activations.
• Advanced understanding of creating strategic and creative marketing briefs.
• Strong people skills; knows how to nurture professional relationships with vendors and partners.
• Professional and personable communication style; able to collaborate with
• cross-functional teams and through the multi-stakeholder environment and nurture key relationships.
• Self-starter with solid project management and multitasking skills; keen eye for detail is a must.
• Ability to work in a fast-paced, results-focused environment.

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• Fully stocked kitchen
• 401(k) plan
• FSA & commuter benefits

This is a full-time role based in Seattle, Washington. Please note, we will not consider applicants outside the immediate area. Interested parties are encouraged to include a cover letter detailing why you think you could be a great fit, along with an updated resume. Thanks, and we look forward to hearing from you.

Veterans strongly encouraged to apply.

Lazarus Naturals is proud to be an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. For individuals with disabilities who would like to request an accommodation, please reach out to [email protected]