Brand Marketing Lead

Posted 4 Days Ago
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San Francisco, CA, USA
In-Office
Senior level
Information Technology
world's first agentic vibe-coding platform 🤙🏼
The Role
Own and operationalize Emergent's brand system across paid creative, web, social, events, OOH, merch, and in-product experiences; lead tentpole campaigns end-to-end, art-direct creative, partner with Product, Growth, and agencies, and apply generative AI to accelerate production and measurement.
Summary Generated by Built In

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since public launch, Emergent has reached $100M ARR in 8 months. 9M+ users across 190+ countries have built 7M+ applications on Emergent. We've raised $100M+, backed by Khosla Ventures, SoftBank, Google, Lightspeed, Prosus, Together, and Y Combinator.

We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, and leaders from Google, Amazon, and Dropbox.

We're hiring builders who want ownership, speed, and impact at global scale.

The Role

Emergent is one of the fastest-growing AI products on the planet, and we're just getting started. As Brand Marketing Lead, you own how the world feels about Emergent. You'll take the brand system we're building and bring it to life everywhere our audience meets us: paid creative, web, social, and the physical and digital spaces in between. You'll drive the tentpole campaigns that define our year and the daily craft that compounds into a brand people recognize on sight. This is a rare seat: a generational product, a category being defined in real time, and a blank canvas to build a brand that cuts through.

What You'll Do:

  • Operationalize and expand the brand system we're building. Take it from guidelines to a living system that shows up with consistency and craft across every channel and surface.
  • Own brand and creative execution end to end: paid ad creative, web design, lifecycle, social, and digital and physical media. Set the bar for how Emergent looks, sounds, and feels on every surface we ship.
  • Concept and ship the tentpole creative campaigns that define our year. Lead the work from idea to launch and make it land in a crowded category.
  • Drive brand evolution as the company scales. Know when to hold the line on the system and when to push it forward.
  • Bring the brand into the world: events, OOH, merch, launch moments, and the digital surfaces millions of users touch every day.
  • Partner across teams. Work with Product on in-product experience, Growth on creative that converts, Product Marketing on narrative, and outside partners and agencies on production at scale.

Who You Are:

  • 8+ years in brand and creative at a high-growth consumer or tech company, with a portfolio of campaigns and brand work that shipped at meaningful scale.
  • Design-forward to the core. You have strong taste, sharp creative instincts, and the craft to art-direct work you'd put your name on.
  • You operate at both altitudes: set brand strategy and creative direction, then get into the file and make the work great.
  • You adopt and apply AI into your daily creative workflow to 10x your output. You already use generative tools to concept, produce, and ship faster than teams several times your size.
  • You've built tentpole campaigns from blank page to launch, and you know how to make a brand cut through without a nine-figure media budget.
  • Customer-obsessed and data-informed. You start with insight, trust your eye, and measure what the work does.
  • Excellent attention to detail. You sweat the kerning, the crop, and the handoff.
  • Bias for action. You ship, learn, and iterate faster than the market expects.

Why Join Us:

  • Build the brand for products used by millions of creators worldwide.
  • Work with a high-caliber, maker-first team solving frontier AI problems.
  • Competitive compensation and meaningful equity.
  • Fast learning, real impact, and a clear path to ownership and growth.

Benefits and Perks:

  • 401(k)
  • Health, dental, and vision insurance
  • Unlimited Paid Time Off: take the time you need to recharge and come back refreshed
  • Flexible Working Hours: work arrangements that fit your life and commitments

The compensation range for this role is: 200,000 USD - 250,000 USD + Bonus + ESOPs

Let's build the future of software together.

Skills Required

  • 8+ years in brand and creative at a high-growth consumer or tech company with portfolio of campaigns that shipped at meaningful scale
  • Proven experience building and executing tentpole campaigns from concept to launch
  • Design-forward sensibility with strong taste and art-direction skills
  • Ability to set brand strategy and also execute hands-on creative work
  • Practical use of generative tools and AI in the creative workflow
  • Experience executing across paid creative, web, social, lifecycle marketing, events, and OOH
  • Customer-obsessed and data-informed approach to measuring creative effectiveness
  • Excellent attention to detail (typography, composition, handoff)
  • Bias for action; ability to ship, iterate, and learn quickly
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The Company
HQ: Pleasanton, CA
99 Employees

What We Do

Backed by Lightspeed, Y Combinator, Together Fund, and Prosus, Emergent is reimagining how software gets built. Our vision is to democratize development, enabling anyone with an idea to become a creator and making software accessible to a billion people worldwide. Our autonomous coding agents turn plain-language ideas into fully functional applications, tested, version-controlled, and deployable in minutes. What once took weeks now happens with a single click. Enterprises use Emergent to write, maintain, and test millions of lines of code autonomously, cutting development cycles from months to days. Headquartered in San Francisco, we’re led by repeat entrepreneurs with a proven track record of building successful startups, joined by a world-class team of Olympiad medalists, IIT & IIM alumni, and veterans from Google, Amazon, and Dropbox. Together, we’re building at the frontier of AI and systems engineering—shipping daily and setting new standards for AI-driven development. In just 90 days, we scaled to $15M ARR, making us one of the fastest-growing AI startups in the world, with users across 180+ countries. Join us in shaping the future of software development.

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