As a Brand & Marketing Lead at & Other Stories, you will be at the forefront of shaping and executing our brand and marketing campaigns. You will lead cross-functional projects that bring our brand identity to life across all channels, ensuring every campaign is strategically aligned, creatively executed, and delivers measurable impact. You will be a key ambassador for our brand, inspiring teams and driving innovation to connect with our customers in meaningful ways.
Your Responsibilities include but not limited to:
- Define and lead 360° campaign strategies, briefs, goals, budgets, KPIs, and timelines in collaboration with cross-functional stakeholders.
- Ensure timely and budget-conscious delivery of all campaign elements, from strategy and concept to content and activation.
- Lead and align internal, agency, or hybrid teams to deliver on brand direction and project goals.
- Ensure consistency and excellence across paid, owned, and earned channels by coordinating with creatives, production, media, and PR teams.
- Collaborate with the Chief Creative Officer and creative function to secure outstanding creative execution meeting our brand vision.
- Work cross-functionally to deliver impactful communications that meet our brand vision but also succeed in achieving commercial targets
- Inspire and empower teams to challenge norms and develop innovative, high-impact solutions.
- Analyze and follow up on campaign performance to demonstrate ROI and continuously improve ways of working.
- Collaborate with team managers to define and allocate resources effectively.
- Keep stakeholders informed on project status and present concepts, results, and learnings.
- Ensure global strategies are communicated to and implemented by local teams, incorporating local insights at the right stages.
- Contribute to long-, mid-, and short-term marketing planning alongside the Marketing Planning Manager.
WHO YOU’LL WORK WITH
You will collaborate with a wide range of teams including Creative, Media, PR, Production, Merchandising, Sales and Local Market Teams. Together, you will bring our brand to life through impactful storytelling and seamless execution across all touchpoints.
WHO YOU ARE
We are looking for people with…
- Deep knowledge of the full marketing and media mix and how to create communication that drives impact.
- Experience leading teams and projects with a strong strategic and creative direction.
- Experiencer in delivering both a creative vision and commercial results simultaneously
- Strong analytical skills and the ability to translate insights into actionable strategies.
- Excellent communication and leadership skills to engage and motivate cross-functional teams.
- Exceptional planning and organizational skills with a proactive mindset.
- A customer-centric approach and a drive for delivering excellent results.
- Flexibility and openness to navigate challenges and ambiguity.
- Strong collaboration skills and a passion for teamwork.
- A creative, fashion-forward mindset and a strong sense of brand identity.
And people who are…
- Inclusive, welcoming, and value-driven
- Passionate about fashion, beauty, and storytelling
- Self-leaders who take initiative and ownership
- Committed to fostering a positive and collaborative workplace
ADDITIONAL INFORMATION
This is a full-time temporary position until Sep 2026, based at our Head Office in Stockholm.
If you feel this opportunity is exciting, feel free to apply by sending in your CV in English as soon as possible, but no later than 5th Nov 2025. Due to data policies, we only accept applications through our career page
This role offers a hybrid working arrangement, with approximately four days per week in the office to foster collaboration and teamwork.
Please note: This position is offered on a local contract. You must have the legal right to work in Sweden before applying. Candidates outside Sweden are welcome to register their interest for future opportunities.
WHO WE ARE
& Other Stories
& Other Stories offers fashion-loving women a wide range of shoes, bags, accessories, beauty and ready-to-wear – all equally important for the whole look. We inspire women to create their own personal style and expression. Our ateliers design diverse collections with great attention to detail and quality, always with modern femininity in mind. Learn more about & Other Stories here.
WHY YOU’LL LOVE WORKING HERE
We offer all our employees attractive benefits with development opportunities. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this, &Other Stories based colleagues also receive:
- 30 days holiday
- A collective agreement which includes pension and life insurance
- Wellness benefit 3000kr/year
- Benify Benefits Portal
- Community with activities
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Top Skills
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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