Join our Global Influencer marketing team as Influencer Lead, Operations on a temporary basis, where you'll play a pivotal role in shaping and driving our influencer marketing framework across all regions. This role plays a key role in shaping and driving our global influencer marketing framework, ensuring consistency, efficiency, and impact across all regions.
This role is rooted in data-driven decision-making, helping to elevate channel strategy, optimise influencer activations, and strengthen our brand presence worldwide.
Key responsibilities:
Strategic Leadership & Development
- Define and evolve the global influencer operations approach to support long-term marketing objectives.
- Build and optimize channel strategies, leveraging insights to guide future activations and improve performance.
- Partner with relevant parties to align influencer initiatives with broader brand and business goals.
Performance Analysis & Insights
- Lead and oversee global performance tracking and reporting, ensuring clarity and transparency across all campaigns.
- Analyze influencer activations at a holistic level, identify data trends, and draw actionable conclusions to improve ROI.
- Conduct A/B testing and apply data-driven insights to optimize strategies and execution.
- Take part in providing regular updates to senior stakeholders, highlighting key metrics, successes, and opportunities for growth.
Qualifications
WHO YOU ARE
We are looking for people with...
- Proven experience handling data and strategy in the modern marketing eco-system.
- Strong understanding of social media and the digital ecosystem (deep influencer marketing expertise is not required).
- Advanced analytical skills with experience in campaign evaluation and optimization.
- Ability to develop strategic frameworks and channel strategies that drive measurable impact.
And people who are...
- Excellent communicators and collaborators, confident working across regions and departments.
- Solution-oriented and adaptable, with a problem-solving mindset and the ability to thrive in a fast-paced, dynamic environment.
Performance Metrics
- Strategic delivery, alignment and clarity across the global influencer marketing channel
- Data-driven reporting, insights and optimizations
- Contribution to overall brand and business objectives
This is a full time temporary contract from January 2026 until December 2026 based in Stockholm at our offices. Apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program – HIP. Learn more about the program here.
- In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Top Skills
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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