Brand Marketing Lead

Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and Responsibilities
As a Brand Marketing Lead, you'll spearhead innovative campaigns that boost brand awareness, drive customer loyalty, and capture market share. Collaborating with internal teams and external partners, you'll bring data-driven insights, creative storytelling, and strategic planning to the forefront to ensure Boost Mobile stands out in a competitive wireless market.
Key Responsibilities:

• Develop and execute national and local brand campaigns to drive customer acquisition, enhance brand perception, and impact prepaid and postpaid audiences.
• Support hyper-local marketing efforts to activate high-potential DMAs and convert opportunities into wins.
• Collaborate with internal teams and external agencies to ensure cohesive messaging and alignment with Boost Mobile's brand visuals and voice.
• Analyze marketing trends, customer behavior, and competitive activity to inform data-driven strategies and optimize campaigns.
• Track and evaluate campaign performance, delivering insights and actionable recommendations for improvement.
• Manage creative production, marketing spend, and reporting, ensuring content aligns with Boost Mobile's tone, objectives, and KPIs.

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree in Marketing, Business, Communications, Psychology, or a related field preferred or 3+ years of work experience
• 3+ years of experience in a marketing and/or project management role with a proven track record on successful campaigns/initiatives

Skills and Qualifications:

• Wireless industry knowledge is preferred - Wireless Carrier, OEM, National Retail or Indirect
• Expertise in data analysis, market research, and brand strategy to drive informed decision-making.
• Exceptional project management and multitasking skills, with the ability to navigate fast-paced environments.
• Skilled in engaging diverse audiences across various geolocations with tailored strategies.
• A creative storyteller with a talent for producing visually engaging content that resonates with target audiences.
• Agile, detail-oriented, and capable of managing projects under tight deadlines, even amid ambiguity and challenges.
• A collaborative team player who excels at building strong cross-functional relationships.

Visa sponsorship not available for this role
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.