Brand Marketing Lead (US Market) | B2C | Remote

Sorry, this job was removed at 04:22 p.m. (UTC) on Monday, Mar 30, 2026
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3 Locations
In-Office or Remote
Travel
The Role

JayWay is entering its most ambitious chapter yet. With a global team spanning 20+ countries, we’re looking for a senior brand strategist to own our brand in the US and other long-haul English-language markets.

This is not a campaign execution role — it’s a strategic leadership position with direct influence on revenue, perception, and long-term brand equity.

What You’ll Do:

  • Strengthen JayWay’s presence in the US & English-language markets with messaging that reflects our uniqueness and high-touch personalization
  • Lead and mentor a global marketing team
  • Drive brand-led growth and measurable revenue impact
  • Oversee large-scale campaigns, PR, partnerships, and content strategy
  • Align marketing strategy with sales and operational objectives

What We’re Looking For:

  • 7+ years in senior brand leadership roles
  • Proven US B2C brand experience, ideally in travel, hospitality, lifestyle, or high-touch consumer sectors
  • Experience managing teams and delivering measurable brand-driven growth
  • Strong strategic understanding of SEO, PPC, and digital ecosystems
  • Confident public speaker and brand ambassador

Why JayWay:

  • Remote-first global team across 20+ countries
  • Direct collaboration with CEO and Directors
  • Annual company gatherings in Europe
  • Competitive compensation + performance incentives
  • High autonomy and executive-level influence

Our Hiring Process

At JayWay, we believe in human-led recruitment—no AI filters. We value your experience, creativity, and personality. To help us understand your fit for this senior role, we ask for your CV, portfolio, and a few additional questions about your suitability. Here’s what you can expect:

  1. One-way video questionnaire – a short recording to share more about your background and experiences.
  2. Initial video interview – a conversation with our HR team to get to know you better.
  3. Role-specific assessment – a task designed to evaluate alignment with the position.
  4. Executive team interview – a discussion with our marketing leadership team.
  5. Final conversation – a strategic discussion with our CEO and Directors.

Ready to Join the Journey?

If you’re a visionary marketer with a passion for travel, storytelling, and brand leadership, this is your opportunity to shape the future of JayWay.

👉 Apply now with your CV, cover letter, portfolio, and responses to a few questions.

We’re excited to meet the person behind the application—your story, your creativity, and your vision matter to us.

👉 Explore JayWay’s story

JayWay Travel Inc. is committed to ensuring equal opportunities, with recruitment and selection decisions based solely on qualifications and merit, without regard to protected characteristics.

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The Company
HQ: New Rochelle, New York
58 Employees
Year Founded: 2006

What We Do

Custom tour operator specializing in destinations across Central & Eastern Europe. We provide complete packages of accommodation, excursions, transfers and transport. Backed up with on-the-ground support staff. Our travel consultants and trip planners either currently live or have lived in the region so our knowledge of our destinations is second to none.

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