This role is with one of our portfolio companies.
About Role: Brand Marketing Lead will head the entire function and will be handling offline and online marketing channels for our website, app and retail stores. We are looking for someone who has solid expereince in brand marketing in the consumer brands.
Responsibilities:
- Brand Strategy: Develop and implement comprehensive long-term brand strategies that align with the company's vision and business objectives. Collaborate cross-functionally to ensure brand consistency across all touchpoints.
- Brand communication: Oversee the creation of compelling and impactful communication that resonates with target audiences. Ensure content aligns with brand guidelines and effectively communicates key messages.
- Campaign Management: Plan, execute, and optimize brand campaigns to enhance brand visibility and engagement. Analyze campaign performance metrics and adjust strategies accordingly.
- Market Research: Stay abreast of industry trends, competitor activities, and market dynamics. Utilize market insights to identify opportunities for brand differentiation and growth.
- Collaboration: Work closely with internal teams, including product, design, and communications, to ensure cohesive brand representation. Establish strong relationships with external partners and agencies.
- Budget Management: Manage and optimize marketing budgets on Social Media and Branded channels effectively, ensuring a strong return on investment.
- Culture: Foster a culture of creativity, innovation, and collaboration within the team.
Requirements
- 5+ years of brand marketing expereince in the consumer brands/D2C/startups.
- Bachelor's, OR Master's from a tier-1 institute.
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What We Do
At Elevation Capital, we evaluate and understand the exponential nature of technology, how it evolves, how it affects us, and we invest in ideas. Ideas that will become the future. Our investment choices relate to the individuals we represent in our portfolio. We look for individuals that have a solid vision of the future they want to create and a deep understanding of the technology of their endeavour. The future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. We at Elevation Capital chart the submerged rocks of the future.
