This role is with one of our portfolio companies.
Responsibilities:
- The Head of Brand Marketing will own end-to-end brand strategy, positioning, and storytelling for the company across different cities in India.
- Define and own brand strategy, positioning, and messaging architecture as we expand into new category, cities, and consumer segments.
- You'll own the strategy, voice, and visual identity of the brand across every consumer touchpoint.
- Lead major brand campaigns end-to-end: strategy, creative brief, agency management, media planning, execution, and post-campaign analysis.
- Own brand content across digital, social, OOH, TV/OTT, and on-ground activations as relevant to the categories.
- Partner closely with Performance Marketing/Growth to ensure brand investment compounds performance efficiency (CAC, LTV) rather than working in a silo.
- Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positioning.
- Set and maintain brand and creative standards (voice, tone, visual identity) across web, product, social, and paid media.
- Build and track brand health metrics (awareness, consideration, NPS, brand equity).
Requirements
- 10+ years in brand marketing, with 4+ years in a senior leadership role, ideally at a high-growth consumer tech company.
- A track record of building or meaningfully elevating a consumer brand at scale.
- Experience in category-defining or category-creation brand building.
- Strong track record of leading integrated campaigns across TV/OTT, digital, social, and on-ground/OOH.
- Creative thinking and problem-solving abilities.
- Excellent stakeholder management and communication skills, with experience presenting to founders/CXOs.
Skills Required
- 10+ years in brand marketing with 4+ years in senior leadership
- Experience at a high-growth consumer tech company
- Proven track record of building or significantly elevating a consumer brand at scale
- Experience in category-defining or category-creation brand building
- Led integrated campaigns across TV/OTT, digital, social, and on-ground/OOH
- Creative thinking and problem-solving abilities
- Excellent stakeholder management and communication; experience presenting to founders/CXOs
What We Do
At Elevation Capital, we evaluate and understand the exponential nature of technology, how it evolves, how it affects us, and we invest in ideas. Ideas that will become the future. Our investment choices relate to the individuals we represent in our portfolio. We look for individuals that have a solid vision of the future they want to create and a deep understanding of the technology of their endeavour. The future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. We at Elevation Capital chart the submerged rocks of the future.
