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The Brand Manager is responsible for managing the day-to-day marketing and general management duties across a portfolio of the company’s largest grocery brands, as well as the development of long-term strategies. The Brand Manager will work with internal and external partners to execute such tactics as consumer & shopper marketing initiatives, promotion plans, forecasting, new product launches, and packaging changes.
Responsibilities:
Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands
Led cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.
Manage business analytics, forecasting, and planning.
Develop and implement all consumer and shopper marketing programs.
Efficiently manage all marketing and advertising budgets to achieve brand objectives.
Develop long-term growth strategies.
P&L ownership, including cost-improvement initiatives and linkage with the Trade Marketing team.
Develop and execute annual marketing plans and 3-5 year strategic plans.
Work closely with Sales Management to implement and analyze trade promotions.
Analyze and monitor brand and category performance using internal (Brio) and external data (Nielsen and Spectra). Recommend and implement action plans.
Recommend designers and printers for new label/packaging designs and manufacturing.
Recommend new product development and selection for the assigned brand.
Experience, Skills, Education:
Bachelor's Degree required, MBA preferred.
A Minimum of 5 years of marketing experience in consumer products, preferably in food required.
Have experience with the development and design of packaging, advertising, and other materials.
Demonstrates strong business acumen and possesses strong knowledge of the industry and retail landscape.
Demonstrated leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills.
Demonstrated ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to management.
Demonstrates the ability to handle multiple projects in a fast-paced, resource-limited environment.
Demonstrate the ability to work in an unstructured environment.
Possess Microsoft Suite proficiency
Possesses strong communication skills - both verbal and written.
Must be able to multitask and re-prioritize workload frequently.
Must be detail-oriented and organized.
Must have strong creative skills.
Must have an entrepreneurial spirit, be a self-starter, and be a results-oriented individual.
Compensation:
Base Pay Range:
$101,897.00 - $169,829.00Final base pay will be determined based on factors including, but not limited to; role responsibilities, experience, skills, education, geographic location, and/or internal pay equity. Please keep in mind that we consider internal pay equity and hiring at the maximum of the salary range uncommon. Total pay may include other forms of compensation including short-term incentive bonus.
Benefits:
We offer a variety of benefits that include comprehensive, affordable health and wellness coverage for you and your family.
Paid time off (holidays, vacation and sick days)
Medical, prescription drugs, dental and vision coverage
Life, disability and AD&D insurance
401(k) plan
Flexible spending accounts
Tuition reimbursement program
Employee assistance programs
Telemedicine
Work-life balance
Employee discounts
Wellness program
Paid parental leave
Benefits may vary by location and position.
Equal Employment Opportunity:
B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.
Skills Required
- Bachelor's degree
- MBA
- Minimum of 5 years marketing experience in consumer products (preferably food)
- Experience developing and designing packaging, advertising, and marketing materials
- Demonstrated ability to analyze and interpret Nielsen/IRI data to make business recommendations
- Experience with internal analytics tools (Brio) and external data sources (Nielsen, IRI, Spectra)
- P&L ownership and experience with forecasting, planning, and cost-improvement initiatives
- Proficiency with Microsoft Suite (Excel, Word, PowerPoint)
- Strong leadership, project management, analytical, organizational, and strategic thinking skills
- Strong verbal and written communication skills
- Ability to multitask, reprioritize frequently, work in unstructured/fast-paced environments
- Creative skills and entrepreneurial mindset; self-starter and results-oriented
What We Do
At B&G Foods, we pride ourselves in delivering best in class brands and believe that recruiting people of the highest caliber is essential to our sustained growth and long-term success. If you are looking to join a best in class organization, then this opportunity is for you. Get to know our family…join our family. To view our open positions, visit us @ http://www.bgfoods.com/careers/careers.asp Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With our diverse portfolio of more than 50 brands you know and love, including B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Maple Grove Farms, Dash, Crisco, Clabber Girl, Ortega, Polaner, Spice Islands and Victoria, there’s a little something for everyone. For more information about B&G Foods and our brands, please visit www.bgfoods.com.
