Brand Manager

Job Description:

As Brand Manager supporting Main Event, you won’t just plan campaigns - you’ll orchestrate a year-round experience engine that keeps guests coming back for more. From can’t-miss events and crave-worthy menu drops to buzzworthy partnerships and cultural moments, you’ll connect every touchpoint into one seamless, high-energy brand story. The Brand Manager owns and executes the integrated 12‑month rolling brand calendar, strategically layering value, events, activations, national moments, PR, and F&B/LTO innovation—while aligning all supporting touchpoints and integration elements to drive incremental traffic and deliver profitable sales growth.

Key Responsibilities

• Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs.
• Manage multiple 360° calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results.
• Brief and lead external agencies and partners from planning to execution.
• Assist in defining the value platform portion of the calendar through concept screeners, while executing value programs end-to-end  
• Route and manage press releases for programs, products and other to earn owned media on key calendar initiatives.
• Manage photo shoot timelines and logistics; attend shoots to ensure alignment with campaign objectives and brand standards.
• Manage new product rollouts, including cross-functional coordination and channel plan execution.
• Partner with the Culinary team to develop and launch limited-time offers (LTO’s), leading rollout execution including channel planning, POP development, meeting deadlines, developing timelines and cross-functional alignment.
• Support menu launches from a brand perspective, ensuring cohesive messaging and effective channel plan execution.
• Manage budget period close and reconciliation process in partnership with Accounting/Finance and the Marketing team. 
• Support additional brand and marketing initiatives as needed.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 5+ years of overall brand/marketing experience
• Restaurant industry experience strongly preferred
• Strategic thinker with excellent communication & presentation skills – able to articulate the brand POV and gain alignment across the organization.
• Strong creative nature & ability to deliver creative feedback rooted in strategy.
• Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders.
• Experience managing agency relationships, contracts & budgets.
• Business acumen – understanding of how to build a calendar strategy to deliver against short- & long-term sales goals.
• Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings.
• Fun Seeker – after all its games, activities & food!

WHAT’S IN IT FOR ME?:

Dave & Buster’s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.

• Exclusive discounts on food and games at D&B & Main Event
• Paid Time Off (PTO) that increases with tenure
• 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year
• Medical, dental, vision and voluntary benefits
• Part Time/Full Time benefits available
• Sub Benefits:
• Livongo and Telehealth benefits
• 401k with company match following 6 months of employment
• Buster’s Legacy Fund (Supports Team Members during difficult Times)
• Employee Assistance Program (EAP) Offerings
• Work out facility on-site
• Employee Power Card | Free Video Games

We work hard, play hard and have FUN!

Salary Range:

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We are an equal opportunity employer and participate in E-Verify in states where required.