Brand Manager

APPARATUS is a New York-based designer and manufacturer of a distinctive catalog of high-end, high-touch lighting, furniture and objects. We produce both in-house and with the support of high-quality external partners; our catalog is sold globally.

The Brand Manager ensures seamless execution of brand initiatives across product launches, events, and marketing activations. Supporting the Head of Brand, this role manages the operational details required to bring creative vision to life while maintaining brand consistency. Operating as a connector between cross-functional teams, the Brand Manager ensures materials are prepared, approvals are secured, and deliverables are deployed on time and on-brand. Success in this position is measured by flawless execution, meticulous attention to detail, and the ability to manage multiple concurrent projects.

RESPONSIBILITIES

Cross-Functional Collaboration & Project Management

• As directed by Head of Brand, brief cross-functional teams on product storytelling, asset needs, and launch requirements, ensuring all launch materials are on-brand, accurate, and delivered on time
• Manage brand-related projects using Monday.com, maintaining clear timelines, accountability, and seamless coordination across teams
• Facilitate communication between departments to uphold brand consistency and operational efficiency.
• Maintain and organize brand server, ensuring all documentation is current, clearly labelled and easily accessible.

Brand Experience & Event Support

• Coordinate brand and partner events, ensuring seamless execution from planning through post-event wrap-up.
• Manage partnership activations at the gallery, including logistics, vendor coordination and stakeholder communications.
• Support APPARATUS’ presence at design fairs and industry events by coordinating logistics, asset preparation, and onsite brand needs.

Digital & Content Support

• Support the Digital Director with content planning, asset coordination, and deployment across platforms.
• Ensure all digital content adheres to brand guidelines and meets quality standards.
• Execute social media content needs, preparing assets, captions, and posting schedules for approval and publication.

Communications & PR Support

• With Head of Brand, manage day-to-day communications with PR agencies and media partners.
• Coordinate submission of materials for approval, track progress, and deploy approved communications across appropriate channels.
• Track media coverage and maintain organized, updated records of brand mentions and press activity.

Brand Research & Market Analysis

• Conduct competitor analysis of the luxury design marketplace, tracking trends and gathering market intelligence.
• Provide research-driven insights to support brand strategy and decision-making.
• Track market positioning and identify opportunities to increase brand visibility.
• Research and compile information on potential strategic partnership opportunities for leadership review.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3-5 years of experience in brand coordination, marketing operations, or a similar role
• Background in luxury goods, design, art, or creative industries strongly preferred
• Proven track record supporting brand experiences and events with strong tactical execution
• Experience coordinating with PR agencies and managing day-to-day communications
• Proficiency with project management platforms and digital collaboration tools
• Demonstrated history of cross-functional collaboration and managing multiple stakeholders
• Experience in fast-paced environments that require excellence, precision, and consistent delivery.

SKILLS

• Strong organizational skills with exceptional attention to detail and accuracy
• Excellent project management capabilities with ability to coordinate multiple initiatives simultaneously
• Strong written and verbal communication skills with attention to brand voice and tone
• Highly capable tactical executor with strong process management and deadline discipline
• Proficiency in project management tools, particularly Monday.com
• Understanding of the design industry, luxury market, and discerning clientele
• Strong interpersonal skills and ability to collaborate effectively with internal teams and external partners
• Adaptability and composure under pressure, particularly during time-sensitive deliverables
• Proactive problem-solving abilities with ability to anticipate needs and remove blockers
• Cultural awareness of design trends and luxury lifestyle landscape

WORK SCHEDULE & TRAVEL

• Full-time position with flexibility to accommodate event schedules and brand activations
• Some evening and weekend work required for brand events and design weeks
• Occasional domestic and international travel for brand events

PERFORMANCE REVIEW AND CHECK-INS SCHEDULE

• Regular check-ins.
• Annual performance review.

Salary from $100,000

This is a full-time position with competitive compensation and benefits. We are an Equal Opportunity Employer. Position is based in our New York studio. Must be legally authorized to work in the U.S. without sponsorship.