Key accountabilities and performance indicators include:
- Develop and execute annual brand plans and marketing strategies for assigned OTC products.
- Lead the planning and implementation of consumer-focused campaigns across digital and traditional channels (ATL, BTL, and TTL).
- Leading Brand/Business development in Medical Channel in collaboration with Internal and external parties
- Analyse market trends, competitor activity, and consumer insights to identify growth opportunities and strategic actions.
- Collaborate with cross-functional teams including Sales, Regulatory Affairs, Medical, R&D, and Supply Chain to ensure seamless execution of brand initiatives.
- Oversee new product launches, packaging updates, and promotional material development in compliance with regulatory guidelines.
- Monitor and manage brand performance metrics, including market share, sales, profitability, and brand health indicators.
- Optimize marketing budget allocation to maximize return on investment (ROI).
- Maintain strong relationships with external partners such as advertising agencies, media, research firms, and distributors.
- Ensure that all marketing activities and communication materials meet local pharmaceutical advertising regulations and corporate policies.
- Driving Marketing communication and Media/Digital Marketing Strategies for the assigned OTC categories in collaboration with Internal and external parties.
Job Requirements:
To be successful in this role, you will possess the following
- Bachelor’s degree in marketing, business administration, pharmacy, or related field. Master’s degree is a plus.
- Minimum of 5–7 years of experience in brand or product management, preferably in the pharmaceutical or FMCG sector.
- Strong understanding of OTC product dynamics, consumer behavior, and retail channels.
- Experience doing Medical Marketing
- Strong Understanding of Media and Digital marketing (incl social media and Influencers)
- Proven experience in developing and executing marketing campaigns.
- Strong analytical, strategic thinking, and project management skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work cross-functionally and manage multiple stakeholders.
- Familiarity with regulatory and compliance requirements in the pharmaceutical industry.
Top Skills
What We Do
iNova Pharmaceuticals is leading the way to better health by constantly searching for new, practical solutions that improve the everyday health and wellbeing of people around the world.
Our portfolio of market-leading consumer health brands and prescription medicines are backed by science and span across the key therapeutic areas of throat, cough, cold & flu, skin care, sun care, pain management, wound care, weight management, natural health supplements among many others.
Headquartered in Singapore, today our products are distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe.
At iNova pharmaceuticals, we do things differently. iNova believes that if you can imagine it, you make it happen. Every employee has the opportunity to make a real and immediate impact.
Be part of a passionate team, focused on delivering innovative healthcare solutions that improve the lives of people around the world.
Discover why people love working at iNova Pharmaceuticals. We offer an award-winning culture and industry-leading benefits.
iNova Pharmaceuticals is an Equal Opportunity employer. We strongly believe that inclusion and diversity is critical to our success and our people reflect the diversity of the global markets we serve.
