At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The Brand Manager, reporting into the Sr. Manager of Brand, supports the development and execution of brand marketing programs across half of the calendar year (1H or 2H). This role partners closely with the Senior Brand Manager to bring brand priorities to life, taking the lead on small to medium-sized programs and contributing to larger campaign workstreams. It's a balance of creative problem-solving, cross-functional collaboration, and hands-on execution.
The ideal Brand Manager is organized, curious, and collaborative, someone who's eager to learn from senior partners while confidently driving projects forward. They bring strong communication skills, an eye for detail, and a growing instinct for what makes a moment feel distinctly YETI. This person thrives in a fast-paced, team-oriented environment and takes pride in helping build a premium, relevant brand.
Responsibilities:
Campaign Support & Execution: Independently lead small to medium brand programs from kickoff through delivery, and support larger initiatives owned by the Senior Brand Manager.
Brief Writing & Creative Development: Help write and refine project briefs, and collaborate with creative teams to bring brand stories to life.
Cross-functional Coordination: Work with Program Management, Product Marketing, Creative, Partnerships, Social, Digital, and Retail teams to ensure projects are executed on time and on brand.
Global Toolkit Prep: Assist in developing campaign toolkits and documentation for regional teams to localize global efforts.
Community Pulse: Stay tapped into relevant cultural/community moments, creators, and consumer trends, surfacing ideas to infuse into brand work.
Executional Excellence: Partner with Program Management to execute timelines, logistics, and especially project communication; support and develop program retrospectives.
Qualifications and Attributes:
Bachelor’s degree or equivalent experience (strongly preferred)
Greater than 5 years in brand, marketing, or related fields, with demonstrated success in leading multi-channel campaigns
Experience managing projects or campaigns across teams
Strong writing, organization, and communication skills
Curious and proactive, with a desire to grow in a brand-focused role
Strong attention to detail and commitment to quality
Comfortable in fast-paced environments
Ability to travel up to 15%
Passion for the YETI brand
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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What We Do
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you have the opportunity to create something exceptional, build something sustainable and make a real impact. We are BUILT FOR THE WILD™.
