Position Summary:
Foxit is seeking a strategic and creative Brand Manager to define and elevate our presence in the global B2B SaaS market. This role is for a digitally native storyteller who thrives in fast-paced, product-led organizations and is excited to shape a modern, tech-forward brand. You’ll lead the evolution of the Foxit brand, bringing clarity, consistency, and differentiation to our voice across digital platforms—especially LinkedIn, YouTube, and emerging channels. This role reports into Marketing and collaborates closely with product, content, and design teams.
What You’ll Do:
Brand Strategy & Positioning:
Develop and drive a unified brand strategy that reflects Foxit’s SaaS value proposition, competitive differentiation, and global ambitions. Align brand expression with business priorities, go-to-market plays, and buyer journeys.
Messaging Architecture:
Own and evolve our brand messaging framework—including our value pillars, market positioning, tone of voice, and narrative hierarchy—ensuring consistency across web, product, sales enablement, and customer-facing channels.
Digital Storytelling & Social Media:
Lead our social strategy with a focus on high-engagement content for LinkedIn and YouTube. Concept and execute thought leadership, product storytelling, and motion-based content that drives reach and resonance with key personas.
Video & On-Camera Content:
Partner with content and creative teams to storyboard and produce video assets. Comfort in front of the camera and the ability to translate complex software concepts into accessible content is a major plus.
Cross-Functional Campaigns:
Collaborate across product marketing, demand generation, and design to deliver brand-integrated campaigns that amplify launches, events, and ecosystem initiatives. Ensure cohesive look, feel, and message across touchpoints.
What You Bring:
SaaS Brand Leadership:
3–5+ years of brand or marketing experience in a B2B software or SaaS environment. You’ve helped build or evolve a brand in a growth-stage or mid-market tech company.
Content Creation & Social Fluency:
Demonstrated experience owning social media strategy and execution—particularly for LinkedIn and YouTube. Bonus: Experience with Shorts, Reels, or other vertical video formats for professional audiences.
Video & AI-Enhanced Storytelling:
You’re familiar with the video production lifecycle and have a natural presence on camera. You embrace AI tools (e.g., ChatGPT, Descript, Midjourney) to accelerate content ideation, scripting, and distribution.
Creative + Collaborative Mindset:
You bring a blend of right-brain creativity and left-brain strategic thinking. You’re energized by collaboration and feedback loops, and you're always looking for new ways to grow brand love.
Strong Communicator & Operator:
You have excellent written, verbal, and visual communication skills. You know how to prioritize, navigate ambiguity, and drive alignment across stakeholders.
Preferred Qualifications:
Experience building brand guidelines or frameworks from scratch
Familiarity with PLG (Product-Led Growth) environments or developer audiences
Blog or editorial content writing experience
Experience with brand measurement tools or social analytics platforms
