Brand Manager

Job Description :

Brand Manager

Who are we?

As a business, we are humbled to stand on the shoulders of giants. From small beginnings by ambitious entrepreneurs such as John Walker, Alexander Walker, Charles Tanqueray and Alexander Gordon, we work together today as the world’s largest spirits company with passion and determination to safe keep our beloved global brands for the next generation of consumers. Chosen as the custodians of an incredible portfolio of established brands including Johnnie Walker®, Gordons®, Smirnoff® and our local iconic hero, Bundaberg Rum®, we have aspirations to continue to be the most trusted FMCG organisation in the world. In the world of Diageo, when we have been built by incredible characters with inspiring brand stories, Character is everything.

What about the role?

This isn’t the opportunity you want to walk past. This is a Brand Marketers dream! As the Brand Manager for Whisk(e)y, reporting directly to the Marketing Manager, you will lead a truly unique role growing a truly iconic global brand, with a significant amount of local autonomy across strategy, communications and NPD. As Brand Manager of Johnnie Walker you will be focussed on building a share winning and recruitment-based strategy to grow this brand in the highly competitive alcoholic beverages category. Ready to step change your career? Walk this way.

Where will you grow in this role?

• Creating a new wave of growth at a time of strategic brand transformation in a highly competitive and dynamic Whiskey category.
• Supporting a complex portfolio that spans a broad spectrum of segments and price tiers.
• Leading the implementation of media, earned and experiential activity for the brand.
• Developing great relationships with insights, customer marketing, innovation, commercial and our agency partners to influence them to deliver to our needs.
• Passionately lead the brand agenda within Diageo to ensure in-year commercial delivery as well as long term brand equity growth.

What will you bring to the table?

• Industry Experience - relevant experience including 3+ years in CPG Brand Marketing
• Curious about consumers and what drives them, and can unlock insights to change consumer relationships with brands
• Proven experience inspiring and collaborating with agency partners to deliver breakthrough communications thinking. Thinks outside existing paradigms and nurtures big ideas.
• Builds strong cross-functional relationships.

What is the culture like?

Are you prepared to take risks in the pursuit of greatness?  Do you hold yourself to the highest standards with real accountability for results?  Would you treat the business as if it is truly your own – because you want your legacy to be worthy of that of our founders? Then, let’s talk!

We are an organisation that creates products that are part of celebrations, and our culture reflects this.  We work in a flexible way to ensure that you can fit work around your life commitments – this may be a different location and/or flexible hours.  We are a future focused organisation, that is constantly wanting to perform better and to continue our growth. 

Our commitment to inclusion and diversity:

Diageo is committed to building a workplace culture that values inclusion and diversity. We actively promote the employment of people with disability, Aboriginal and Torres Strait Islanders, LGBTI and other diversity groups.

Diageo encourages applications from people with disability and will provide reasonable adjustments in our recruitment processes and in the workplace. If you need an adjustment in the recruitment process, please let us know when submitting your application and we will tailor our process where practical.

Worker Type :

Regular

Primary Location:

Sydney HQ

Additional Locations :

Job Posting Start Date :

2025-04-01