Brand Manager

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

Brand Manager shapes and maintains the brand’s image and identity in the market. This involves ensuring that the company’s products, and overall brand resonate with current and potential customers.

If you are an organized individual with strong project management skills, a strategic mindset, and a passion for shaping and maintaining a brand’s image, then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

• Help determine brand objectives/strategy, both quarterly and yearly, in line with the category strategy
• Craft and implement (at local and/or regional level) the agreed brand marketing plan, by identifying opportunities and responding to consumers’ needs, to be able to deliver the brand and category financial results 
• Assess and monitor continuously the brand performance and brand health; prepare share analysis per brand as agreed with Category Manager and recommend actions talking into account local market development, trends, drivers, consumers’ attitudes and behaviors in the category
• Ensure that all key research findings are tackled, and action points are proposed accordingly
• Identify and develop business opportunity when there is an unmet need based on consumer research and best practice of Unilever mix following the proper approval procedures 
• Continuously monitor own brand and competitors’ actions, anticipating their strategy and possible actions
• Understand the available consumer studies and provide input regarding ways to improve brand KPIs (for example but not limited to penetration, communication awareness).
• Help coordinate the adaptation and/or creation of all media assets (for responsible brands)
• Initiate all media briefs according to brand strategy and allocated budget
• Monitor the media spent effectiveness (own brand and competitors) and continually seek improvement
• Help manage the allocated advertising and consumer budgets for responsible brands and make all the necessary inputs into the expenses system according to the existent ways of working
• Prepare and gather data as required by the Category Manager, regional or local team 
• Build and maintain a collaborative relation with rest of departments
• Represent SCE perspective as project and team member in regional projects
• Lead and share relevant brand information with local/regional/external teams

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• A bachelor’s degree in Marketing, or a related field
• Proven experience in a similar role with financial acumen

Skills

• Ability to work independently, take responsibility for actions, and collaborate effectively to achieve team goals
• Strong analytical, organizational, and planning skills, especially in a fast-paced environment
• Ability to manage projects from start to finish while respecting deadlines and tracking progress 
• Strong capability of data analysis (consumer, financial) and insights generation 
• Capability of developing strong team relationships via interpersonal and communication skills 
• Fluency in English
• Proficiency in using the MS Office suite

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.