If you’re looking to be a part of a dynamic, highly-analytical team and an opportunity to dive deep into projects surrounding various campaigns that lead to user engagement and conversion, look no further. As a Brand Manager, you’ll execute a successful brand marketing campaign by combining ‘logic’ based on data to analyze user behavior and the ‘magic’ of the creative content. The role is about bringing the agreed brand strategy into live.
As a Brand Manager, you’ll be an instrumental cog in the Marketing wheel of Gojek. Based in Jakarta, Indonesia, you’ll execute our brand’s strategy output that directly influences brand objective and key results. You’ll get a front row seat (and get your hands dirty) in executing brand campaigns, in-app & social media marketing creatives, marrying insights from user behaviors and trends with creative, relatable content. You’ll prioritize marketing creatives based on team objectives, and follow the team’s OKR that has been set.
What You Will Do
- Develop Communication Strategy - Transform marketing strategy into an engaging and captivating communication plan, ensuring the delivery of the intended message in a manner that resonates deeply with the audience in Indonesia
- Assess and enhance the user journey for all user cohorts, including new, existing, and churned users - Develop a targeted communication strategy tailored to refine each user's experience within their respective journey, ultimately boosting conversion rates across all funnels.
- Be Curious - Continuously inquire "why" when analyzing internal data and consumer insights, aiming to unearth the fundamental drivers behind consumer behavior. Utilize these insights to refine and enhance the communication strategy and plan effectively.
- Active Learner - Design testing and experimenting with communication across multiple channels and media to ensure a desired final output.
- Working with multiple stakeholders - Working closely, presenting and discussing ideas with different stakeholders from different teams, collaborating with compassion.
What You Will Need
- At least 3 years of work experience in brand or product management fields
- A strategic and problem-solving mindset that can work in increments and exponents.
- Excellent communication skills
- Adaptability: Ability to navigate, transform, and embrace changes skillfully. Open to new challenges and are excited to explore them
- Fluent in English (speaking & writing) is a must
- A keen eye on noticing new trends in marketing, design, social media, and content creation world.
The Brand Marketing team, part of the Central Marketing team, is a family ofbrand marketing strategists, brand activation, media performance, and social media. We collaborate with various stakeholders and cross-functional teams within Gojek to gather insights, create key objectives, and plan, develop, and execute marketing campaigns. In particular, we generate attention-grabbing ideas that will entice our consumers. As an integral team within the Central Marketing, we also ensure all our efforts work to support Gojek’ Brand Marketing business objective.
Several of our past campaigns, such as Cerdikiawan and Emak Hemat, were crafted with authentic insights into the Indonesian market at their core. As a local brand, our commitment lies in thoroughly grasping the needs of Indonesians.
As a team, we communicate predominantly offline or online through Slack and Gmeet - both for work related tasks and non-work related activities. We have Monday morning weekly discussion and curhat sessions and many dinner and karaoke sessions from time to time!
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
