Brand Manager

Posted 14 Days Ago
Be an Early Applicant
Los Angeles, CA, USA
Hybrid
89K-119K Annually
Entry level
Kids + Family • Marketing Tech • Mobile • News + Entertainment • Retail
The Role
Manage the global growth and strategy of a toy brand portfolio across its full product lifecycle. Responsibilities include overseeing brand P&L, analyzing POS data and market trends, developing marketing and media strategies, coordinating cross-functional timelines, collaborating with licensors, identifying profitability opportunities, and presenting recommendations to executives, sales teams, and retail partners.
Summary Generated by Built In

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description:

What will you work on?
In this role, you will champion the growth and global strategy of your brand portfolio by collaborating closely with cross-functional partners in Product Development, Design, Engineering, and Sales to bring innovative toys to life. You will manage the entire product lifecycle from concept to shelf, driving the critical path process to ensure development timelines are met and financial targets are secured. Day-to-day, you will oversee the brand’s P&L, direct comprehensive marketing and media briefs, and partner closely with external licensors to align on key milestones. You will also use market performance data to unlock new commercial opportunities and deliver high-impact presentations that inspire both internal sales teams and global retail partners.
How will you create impact?

  • Generate new product and marketing opportunities by analyzing global POS data, market trends, and competitive landscapes
  • Translate complex consumer insights and market performance data into actionable business recommendations and commercial strategies
  • Ensure the brand's financial health by proactively identifying cost-saving opportunities and correcting margin discrepancies
  • Champion the brand's strategic vision within the core team, inspiring stakeholders to deliver projects on time, on cost, and compliant with quality standards
  • Maintain consistent, high-impact representation of the brand across all global consumer touchpoints

What are your skills and experience?

  • Deep understanding of consumer behavior, global markets, toy and entertainment categories, and emerging industry trends
  • Proven capability in managing brand P&Ls, running financial models, and identifying drivers of brand profitability
  • Strong business acumen with the ability to analyze market share data and synthesize competitive insights
  • Experience driving complex, cross-functional project timelines from concept to commercialization
  • Outstanding communication skills with a track record of building persuasive stories and presenting to executive-level stakeholders
  • Ability to build collaborative partnerships, manage complex stakeholder relationships, and influence teams without direct authority
  • Agility to navigate organizational ambiguity and solve complex business problems with a consumer-first mindset

#LI-Hybrid #LI-HM1


The anticipated pay range for candidates who will work in California is $89,000 to $118,700 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.


This job posting is tied to an open vacancy.


What you can expect from us:


Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

Eligible employees may participate in our comprehensive benefits programs, which may include medical, dental and vision coverage, retirement savings programs, paid time off, paid holidays, wellness resources, life and disability insurance, employee assistance programs, and other company-sponsored benefits. Benefit eligibility varies by position, work location, and applicable plans.

What’s it like to work here?


Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.


Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.


Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.


Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.


We do appreciate all interest; however only those selected for interview will be contacted.

Skills Required

  • Deep understanding of consumer behavior, global markets, toy and entertainment categories, and emerging industry trends
  • Experience managing brand profit and loss statements, financial models, and brand profitability drivers
  • Strong business acumen and ability to analyze market share data and synthesize competitive insights
  • Experience driving complex, cross-functional project timelines from concept to commercialization
  • Outstanding communication skills and experience presenting persuasive stories to executive-level stakeholders
  • Ability to build collaborative partnerships, manage complex stakeholder relationships, and influence teams without direct authority
  • Ability to navigate organizational ambiguity and solve complex business problems with a consumer-first mindset
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The Company
HQ: Toronto, Ontario
1,909 Employees
Year Founded: 1994

What We Do

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals® and GUND®, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and 10 other television series, which are distributed in more than 160 countries. The Company has an established digital presence anchored by the Toca Boca® and Sago Mini® brands, which combined have more than 25 million monthly active users. With over 1,800 employees in 28 offices globally, Spin Master distributes products in more than 100 countries.

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