About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Job Purpose
Unilever International is looking for a driven and entrepreneurial Brand Manager to support brand building and activation across Markets (Morrocco, Libya, Iraq, Lebanon, Jordan, Egypt). This role will work closely with cross-functional teams and external partners to lead digital-first marketing, innovation rollouts, and in-store excellence for high-growth brands.
What will be your main responsibilities
Media Strategy & Planning
- Champion a social-first, mobile-led media approach aligned with brand purpose and consumer passion points
- Identify high-impact digital platforms and audience segments to drive precision marketing
- Analyze media effectiveness and optimize campaign performance using KPIs such as reach, engagement, VTR, CTR, and ROI
Influencer Marketing & PR Amplification
- Craft influencer strategies that spark cultural relevance, talkability, and desire
- Lead end-to-end influencer and PR partnerships – from ideation, briefing, and contracting to amplification and post-campaign tracking
- Deliver earned media and social buzz for key innovations and moments
dCommerce Strategy & Conversion
- Own digital commerce plans for Amazon, Noon, and other key platforms to drive visibility and conversion
- Collaborate with the media and sales teams to launch always-on and burst campaigns that link media to cart
- Monitor performance metrics and optimize product content, ratings, and search to enhance conversion
In-Store Activation
- Work closely with the Business Development team to identify high-impact retail accounts and bring key brands to life in-store
- Execute standout activations and POS visibility to drive shopper engagement and offtake
- Track ROI and continuously improve activation strategies
Brand Health & Performance Management
- Monitor key brand metrics including IMS, market share, numeric and weighted distribution, and EPOS sell-out data
- Identify gaps and opportunities and develop corrective action plans to improve brand performance
- Share learnings and drive continuous performance improvement with business teams to enhance performance
Budget Management
- End-to-end ownership of Brand Marketing Investment (BMI): budgeting, IO creation, PO releases, spend tracking, and GRN completion
- Ensure full financial compliance and timely reconciliation of marketing spends
Innovation Management
- Collaborate with Global Brand, BG, and Innovation Planning teams to lead Type 1–4 innovations
- Manage project timelines, artworks, regulatory clearance, and local readiness to ensure On-Time In-Full (OTIF) delivery of launches
- Coordinate with Supply Chain, R&D, Regulatory, and Legal to ensure flawless market launch
Stakeholder Management
- Build strong partnerships with UI BGs, BU Cross-functional BU Team: BD, Finance, SC, NPD to deliver the marketing objectives
- Strengthen and influencer external partnerships with Customers and Agencies to gain support to deliver business objectives
What you need to succeed
Experience and Qualifications
Education:
Bachelor's degree in marketing, Business, or a related field. Master’s degree is a plus.
Experience:
3-5 years in marketing or brand management (FMCG preferred), ideally in international or multi-market roles.
Skills & Competencies:
- Strong project management and executional discipline
- Analytical mindset with ability to turn data into insight
- Exposure to digital marketing, media planning, and eCommerce
- Excellent communication, presentation, and stakeholder management skills
- High agility, initiative, and growth mindset
- Experience working with creative/media agencies and cross-functional partners
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Skills Required
- Bachelor's degree in marketing, business, or a related field
- 3-5 years of experience in marketing or brand management
- FMCG experience
- Experience in international or multi-market roles
- Exposure to digital marketing, media planning, and eCommerce
- Experience working with creative or media agencies and cross-functional partners
- Strong project management and execution skills
- Analytical skills and ability to turn data into insights
- Excellent communication, presentation, and stakeholder management skills
- Master's degree
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
