Principales missions sont :
- Aider à la définition de la vision et le positionnement des marques en fonction des tendances de marché et des insights consommateurs, en collaboration avec le partenaire international.
- Élaborer le Brand Plan annuel (objectifs, stratégie, activation, budget).
- Piloter les objectifs de croissance, notamment en volume, en valeur et en part de marché.
- Identifier les opportunités d’innovation (nouveaux produits, reformulation, packaging).
- Tester et valider les innovations via des études de marché & panels consommateurs.
- Concevoir et mettre en œuvre les campagnes de communication BTL & ATL
- Définir les stratégies de visibilité et de promotion avec les équipes Trade Marketing et Sales.
- Suivre la mise en place des activations en magasin et des promotions consommateurs.
- Suivre et analyser les KPIs de performance (ventes, part de marché, rentabilité, ROI des campagnes).
- Effectuer un benchmark concurrentiel pour ajuster les stratégies en fonction du marché.
Profil recherché :
Bac+5 en Marketing, Commerce, Gestion ou équivalent (école de commerce, ingénierie ou université)
8 ans d’expérience minimum en marketing FMCG, idéalement dans les catégories agroalimentaires
Compétences clés :
Maîtrise du marketing mix
Solide expérience en Brand Management & Communication 360°.
Bonne connaissance des études de marché et panels consommateurs.
Excellentes compétences en gestion de projet & coordination multi-équipes.
Capacité à analyser les données et prendre des décisions basées sur les insights.
Esprit créatif & capacité d’innovation pour challenger le marché.
Leadership, capacité à influencer et forte orientation résultats.
Bonne maîtrise des outils digitaux & social media.
RJ Corp is a leading Indian conglomerate with a diversified presence across Food and Beverages, Quick-Service Restaurants, Retail, Healthcare, and Education. With operations across India and international markets including Nepal, Sri Lanka, Zambia, Morocco, and Nigeria, we are the powerhouse behind some of the most recognized global and homegrown brands.
🔹 Group Companies:
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Varun Beverages Ltd (VBL): VBL is a flagship business of RJ Corp and the world’s largest PepsiCo franchise bottler (outside US), managing a wide portfolio including Pepsi, Mountain Dew, Sting, 7UP, Tropicana, Aquafina, Slice, and Gatorade.
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Devyani International Ltd (DIL): India’s largest franchisee of Yum! Brands, operating KFC, Pizza Hut, Costa Coffee, and homegrown brands like Vaango and Food Street.
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Devyani Food Industries Ltd (DFIL): A key player in food processing and dairy, known for the Cream bell ice cream brand and other high-quality offerings.
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RJ Corp Retail: Retail partner for premium global brands like Nike and TWG Tea, bringing world-class lifestyle and performance products to consumers.
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Cryoviva & Lineage Healthcare: Offering stem cell banking and premium maternity care through modern facilities and expert services.
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DPS & MMI Schools: Advancing quality education through schools in partnership with Delhi Public School Society and Modern Montessori International.
Varun Beverages Morocco (VBM) is one of the largest franchisees of PepsiCo globally (outside the United States), and a key player in the beverage industry. As a flagship company of the diversified RJ Corp group, VBL is engaged in the manufacturing, bottling, and distribution of a wide range of carbonated soft drinks, non-carbonated beverages, packaged drinking water under trademarks owned by PepsiCo and Snacks (VBM is manufacturing Cheetos and distributing Lays, Cheetos, and Doritos).
With a strong footprint across India, Nepal, Sri Lanka, Morocco, Zambia, and Zimbabwe, VBL operates numerous state-of-the-art manufacturing facilities and an extensive distribution network. The company’s product portfolio includes popular global brands such as Pepsi, Mirinda, 7UP, and Aquafina.
Driven by operational excellence, sustainability, and innovation, Varun Beverages continues to expand its reach while maintaining the highest standards of quality, safety, and customer satisfaction. The company is listed on Indian stock exchanges and is recognized for its robust growth, efficient supply chain, and commitment to long-term value creation.
Skills Required
- Bac+5 in Marketing, Commerce, Management or equivalent
- Minimum 8 years experience in FMCG marketing, ideally food categories
- Proven experience in Brand Management and 360° Communication
- Strong mastery of marketing mix
- Experience with market research and consumer panels
- Project management and cross-team coordination skills
- Ability to analyze data and make insight-driven decisions
- Creativity and innovation capability for product and packaging ideas
- Leadership and ability to influence stakeholders with strong results orientation
- Good command of digital tools and social media
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
