Brand Manager, TUMS

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

As Brand Manager, TUMS, you will help accelerate the growth of the #1 market share leader in heartburn relief, shaping what’s next for one of Haleon’s most iconic brands.

You’ll lead a high-performing team and play a pivotal role in driving innovation, cultural relevance, and breakthrough consumer engagement—unlocking new ways for TUMS to win with today’s consumers.

This role is built for a modern and experienced brand builder—someone who moves fast, challenges conventions, and turns insight into action to fuel growth.

What You’ll Do

Drive Growth Strategy

• Serve as a key voice for TUMS in innovation development, ensuring all initiatives are rooted in consumer insight and aligned to brand strategy
• Partner with the Brand Director on commercial planning and long-term growth strategy
• Identify and unlock incremental growth opportunities across retail, eCommerce, and new distribution
• Lead performance tracking discipline, translating POS and panel data into clear actions and impact

Lead Breakthrough Execution

• Own delivery of 360° marketing plans for priority innovation launches, driving strong in-market performance with agility
• Lead claims development and in-market superiority, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams
• Champion social-first and creator-led work that drives relevance, talkability, and brand momentum
• Partner with agencies to deliver bold, platform-native creative that breaks through

Enable Media & Performance Excellence

• Partner with Media to optimize ROI, reach, and channel mix, meeting consumers where they are
• Use data and insights to continuously test, learn, and accelerate performance

Lead & Develop Talent

• Manage and develop a team of Associate Brand Managers, fostering a high-performing, growth-oriented culture

Who You Are

• A growth-oriented brand builder energized by creating what’s next
• Fluent in modern marketing, including social, culture, and digital ecosystems
• Comfortable navigating ambiguity with a bias for action and speed
• Insight-driven, with strong instincts grounded in data and consumer understanding
• A collaborative leader who can influence and align cross-functional teams

The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Basic Qualifications:

• 5+ years of brand marketing experience (experience in innovation, digital, or social strongly preferred)

• Proven ability to launch or scale new products, platforms, or ideas

• Strong project management and cross-functional leadership skills

• Experience managing agency partners and external vendors

• Solid business acumen, including financial ownership and performance management

Why This Role

This is an opportunity to have real, visible impact—shaping the future of TUMS and accelerating growth for a category leader. You’ll help drive relevance, unlock new demand spaces, and build a brand that shows up powerfully in culture and in consumers’ lives.

The salary range for this role is $142,282  - 195,635 USD annually + bonus

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

 Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [email protected]. Please include the following in your email: 
Use subject line: ‘Haleon Careers: Job Accommodation Request’ 
Your Name and contact information 
Requisition ID and Job Title you are interested in 
Location of Requisition (city/state or province/country) 
Description of specific accommodation you are requesting 
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.