Brand Manager (Sunsilk)

1/ Main Job Purpose
As a Brand Manager – Sunsilk, this role is responsible for driving Sunsilk’s business performance and brand growth in Vietnam. The incumbent will support the development and execution of brand plans, lead key campaigns, and identify growth opportunities to strengthen brand equity and market share.
2/ What Will Your Main Responsibilities Be
- Manage and monitor business performance of Sunsilk, including tracking brand health, analyzing consumer behavior, and reviewing retail and market data
- Support and lead execution of brand campaigns to drive penetration, relevance, and growth (with guidance from line manager)
- Collaborate with external agencies (creative, media, digital) to develop integrated campaigns, activations, and content across channels
- Contribute to annual brand planning, including defining target audience, key jobs-to-be-done (J2BD), core messaging, and deployment priorities
- Analyze consumer, category, channel, and competitor insights to identify opportunities and recommend actionable growth initiatives
- Support innovation and renovation projects (e.g., new product launches, relaunches, pack changes), including campaign planning, customer sell-in, and execution tracking
- Manage brand A&P budget efficiently, ensuring effective allocation and ROI tracking
- Work closely with cross-functional teams (Sales, Trade Marketing, CMI, Supply Chain, Finance, and Global teams) to ensure seamless execution of brand plans and day-to-day operations
- Coordinate with internal stakeholders and external partners to ensure timely and high-quality delivery of campaigns and projects

3/ What You Need To Succeed

Experiences & Qualifications

• 2-3 years classic brand management experience in an FMCG environment.
• Business management and brand development experience  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors

o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. Confidential

o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

o PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

o AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.