Brand Manager - Strategy & Innovation, Cottonelle®

Posted 12 Hours Ago
Be an Early Applicant
Commercial, NJ
5-7 Years Experience
Healthtech • Retail
The Role
The Brand Manager for Strategy & Innovation at Cottonelle® will lead brand building initiatives, develop 3-5 year strategies, and collaborate with cross-functional teams. Responsibilities include launching major innovation programs, managing performance dashboards, and driving market strategies based on consumer insights.
Summary Generated by Built In

Brand Manager - Strategy & Innovation, Cottonelle®

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

In your Brand Manager role, you’ll help us deliver better care for billions of people around the world. The Strategy & Innovation (S&I) Brand Manager on Cottonelle® will lead brand building initiatives across North America as well as develop, gain support and lead 3–5-year strategy & innovation plans. The Brand Manager will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, I&A, RGM, Design, and Sales.

In this role, you will:

  • Lead guidance across key cross-functional teams to ready the launch of a major innovation program.

  • Deliver a launch plan that builds the brand through a holistic system that puts consumer needs at the center.

  • Develop, own, and manage the dashboard for frontline teams with detailed actions required to generate clear success criteria and track progress while helping to mitigate risks proactively during scaling process.

  • Lead the process of materials preparation for various workshops, customer meetings, and steering committees.

  • Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business.

  • Serve as key liaison with channel and sales strategy as voice of the consumer and brand subject matter expert.

  • Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving, and assortment strategies).

  • Leverage consumer, customer, and category insights to drive development of 3-to-5-year strategy and supporting innovation related to the scale up and expansion of the program.

  • Identify and lead process improvements at the key project or brand level.

  • Champion for Design Thinking and agile methodologies across Kimberly-Clark NA.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.


You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

  • Bachelor’s degree in business/marketing. Masters/MBA with concentration in marketing degree preferred.

  • 5+ years’ experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:

  • Skilled development and execution of brand marketing related to new product development; cross- functional knowledge; direct experience in various aspects of business including manufacturing, product & technology development and product supply.

  • Solid understanding of P&L management, annual business planning, budget setting, and subsequent execution of those plans to deliver results.

  • Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development.

  • Concept & Brief writing of both product innovation and renovation and commercial news.

  • Proven capability to lead in a matrix organization driving collaboration across businesses and functions.

  • Demonstrated capability in leading agency partners in long-term projects.

  • Ability to pull insights from multiple sources and synthesize into a compelling story for change.

  • Deep skills and experience with diagnosing and resolving complex problems and opportunities.

  • Entrepreneur can-do attitude to find ways to break down growth barriers.

  • Demonstrated positive energy to effectively represent brand internally and externally. 

  • Travel 10-20% of the work time. 

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” - or [email protected] for assistance. You must include the six-digit Job # with your request.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

#LI-Hybrid

Grade 8

Primary LocationUSA-IL-Chicago

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

The Company
Irving, TX
31,171 Employees
On-site Workplace

What We Do

Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go.

Throughout our 148 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®.

While growing our $18+ billion global business, we help build careers through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands. Our 43,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe.

If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

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