Brand Manager Smirnoff & RTD

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and feed some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Role Responsibilities:

No direct reports to this position, yet people management is crucial: this position needs to work along and influence Commercial, CMO, marketing, finance both internally and with Distributors/Partners teams

Excellent relationship builder with different collaborators internally and externally

Demonstrate strategic thought leadership and ability to lead businesses for long-term viability. 

Think in the future, anticipate trends and opportunities, while generate ideas and move them into action

Every brand manager as a “General Manager” of a Brand

Ability to orchestrate remote work teams (internal and external collaborators)

Brilliant execution is how we do things

Pulls together the cross functional team of specialists, customer marketing, sales and agencies to deliver the GAME and beat AOP.

Drives the MBP (Marketing Business Plan) to establish strong brand/category and business objectives and plans behind each brand.

Defines Activity Calendar and A&P Split by Brand, in consensus with commercial area and PEBAC Marketing Head.

Accountable for Smirnoff & RTD P&L, leading cross functional teams.

Leader of the Commercial Roadmap for Smirnoff & RTD.

Responsible and accountable for all ATL implementation, including Media plans, Digital Marketing, Public Relations and Out-trade experiential events, briefing specialist resources and owning the cross functional team to deliver the GAME.

Defines and monitors Price Strategy for each brand, in consensus with the commercial area and following Global Guidelines.

Adapts or Builds Advertising for International brands according to Growth Driver Development Matrix. Inputs voice of the Market for Global Creation..

Owns the Business Performance Management Process including P&L tracking,  Market share monitoring, Brand equity tracking and Category performance with a  focus on Sell out.  Proposes corrective actions or  M4Ms, as needed.

Coordinates the overall A&P budget of the category.

Ensures M&E is used to drive A&P efficiency.

Experience / skills required:

• Graduate of Business Administration, Marketing
• Minimum 6 years’ experience in consumer marketing  (CPG companies –desirable-)
• Fluent in English (oral & written)
• Good Computer skills
• Experience on integral communication plans development
• Consumer/shopper behaviour driven
• Excellent report writing and presentation skills.
• Price management at point of purchase
• Commercial awareness of consumer trends/profitability.
• Excellent analytical skills.
• Available to attend late evening events.
• Available to travel
• Business Judgement

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to own your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel encouraged? Then this may be the opportunity for you.

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