Brand Manager Sharing Platform, Carte d’Or and Grom

Internal Work Level: WL2

Terms & Conditions: Full time

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organization. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:

This is a high-profile role, working on the dessert, complete dessert and scooping segments in the Ice Cream category in Italy, leading marketing strategies across channel IH, OOH and Retail, including well-known brands like Carte d’or and Grom. The category is very dynamic, with intense competition across channels and customers and needs to be managed with deep and strategic business understanding.

KEY RESPONSIBILITIES:

Brand & Market Dynamics

• Understand market dynamics across areas/channels/customers, planning and activating brand and product initiatives according to those dynamics.
• Use systems such as ACNielsen and Tracker to analyze the current business, assess brand performance, and set action plans to grow the business and win in the market.
• Manage Brands 6Ps, driving specific actions when required, collaborating with the wider category team & creative agencies.
• Understand the brand business targets, make and deploy plans to achieve the set brand KPIs in line with consumer understanding, market dynamics and resources

Innovation & Project development

• Be responsible for the launch, planning, implementation, and evaluation of the innovation mix and the core
• Lead cross-functional teams including Finance, Consumer & Market Insight, R&D, Supply Chain to ensure successful project development and implementation in the local market.
• Be the local point of contact for the Headquarter in order to deploy successfully innovation roadmap and integrated comms plan

Brand Communication plans

• Work with Above and Below the Line agencies to deliver exciting plans in the market
• Be a champion in social first approach to Comms
• Manage the marketing budget effectively, ensuring maximum return on investment and cost efficiency.

WHAT YOU NEED TO SUCCEED:

EXPERIENCES & QUALIFICATIONS:    

• Minimum of 6 years of experience in marketing and project management in the FMCG sector at managerial level
• A real Team Leader, able to coordinate both internal and external functional teams.
• International and curious mindset, able to interact daily with the European and Global headquarter
• Passion for consumer understanding and brand management with experience in leading innovation projects.
• Good analytical skills and the ability to dive into business and brand performance, leading discussions on issues and opportunities in the marketplace.
• Strong Bias for Action focused on driving the right decisions that can grow the business.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Disclaimer 

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We take pleasure seriously. Join the Ice Cream team now!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.