Brand Manager RO

Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

When you grow, we grow, and the coffee & tea grows.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!

Find out more at http://careers.jdepeets.com

Job Description

We are looking for an enthusiastic Brand Manager Coffee to join our marketing team and manage the relevant brand on a local level within the Global Category/ Brand guidelines set, developing and implementing effective activations.

The Brand Manager role is responsible for supporting entire list of marketing activities in Romania is reporting to the Category Manager.

This position in located in Bucharest.

Main responsibilities of the role:

• Co-define growth strategies and long-term plans, leveraging consumer insights and driving corresponding marketing programs for assigned category/ brand within Global guidance.
• Develop and optimize marketing campaigns (product launches and consumer campaigns), following market trends and presenting creative ideas to make relevant consumer campaigns in ATL and/ or BTL.
• Work with Category HQ team to export local insights and import best central solutions translated to local environment.
• Manage local product range and coordinate NPDs launches.
• Partner with all stakeholders (creative, digital and media agencies, other functions) to drive the most efficient plans development and execution.
• Create consumer centric growth initiatives, conduct analyses of multiple sources of data (also competition) compiling local knowledge and key market insight.
• Build and execute budgets with an eye towards maximizing gains.

Qualifications

Working at JDE Peet’s is hands-on, giving you an opportunity to leave your mark. We are a fast-paced company on a mission. Our focus demands high-energy people who think fast and act quickly. If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE Peet’s.

For this role we’re looking for someone who has the following skills and experience:

• Enthusiastic about coffee and passionate about marketing
• Minimum 3 years of relevant experience in developing and executing brand activations, working with big or global brands is a plus
• Creative and results-oriented, having solid knowledge of commercial side of brand business
• Proven track record of setting and driving brand agenda, resulting in brand KPIs growth
• Experience in product development, building and execution of advertising campaigns and working with Nielsen data
• Strong analytical skills, comfortable with market and consumer data and developing consumer centric initiatives
• Fluent in Romanian and English
• University degree, preferably in Marketing / Business Administration / Economics
• Self-driven, proactive, and capable to find non-standard solutions and think out of the box
• Strong personal leadership, pursues opportunities and loves to inspire others

Additional Information

Your application at JDE Peet's
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

The future of work is hybrid, with both office and home playing an important role. At JDE Peet's, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.

#unleashyourpossibility #acupofamazing #LI-Hybrid