Brand Manager - Own Brand

More about the role

Are you a strategic brand marketer with a passion for impactful propositions, category management and seasonal events? We are looking for a Brand Manager in Own Brand to drive market share growth and overall performance across our Premium and Entry tiers. In this role, you will lead tier-specific growth strategies, steer end-to-end planning  and collaborate across marketing and commercial teams to ensure our ranges deliver maximum value to our customers.
 

Key Responsibilities

• Brand Strategy & Market Share Growth: Lead the execution for Premium ("The Best") and Entry ("Savers") tiers to optimise category range and store space, managing diamond delivery, monitoring delists, and presenting at Category Optimisation workshops.
• Performance Tracking: Deliver periodic progress reports to the Own Brand Working and Steering Groups to track performance and inform business decisions.
• Seasonal Event Management: Own end-to-end planning and execution for events (Christmas, Valentine’s Day, Mother’s Day, Easter)—defining propositions, aligning trading and marketing teams, leading product awards testing, and conducting post-event performance reviews.
• Stakeholder Collaboration: Serve as the core representative for the Own Brand team across cross-functional Marketing and Trading working groups.
• People Leadership: Provide day-to-day guidance, mentoring, and development support for Graduate Trainees and Degree Apprentices.
   

More about you

For this role, we're looking for someone
 

• Brand & Category Management Experience: Proven track record in brand management, range optimisation, and trade activation—ideally within retail, FMCG, or grocery environments.
• Commercial Acumen: Strong ability to analyse market share data, identify range/distribution opportunities, and report on key commercial metrics.
• Seasonal Campaign Execution: Experience leading large-scale seasonal or event-based activations from brief through to post-campaign evaluation.
• Stakeholder Management: Exceptional communication skills with a demonstrated ability to influence, challenge, and align cross-functional teams (Marketing,
• Trading, Merchandising, Product Development).
• Leadership & Coaching: Passion for developing early-career talent, with experience or aptitude for guiding graduates and apprentices.
   

More about our perks

We value your hard work and commitment, and in return, we provide:

• Private healthcare
• Car Allowance
• Generous holiday entitlement
• Discretionary bonus scheme
• 15% discount in our supermarkets and convenience stores from the day you join us
• Additional 10% discount card for a friend or family member
• Genuine career progression and development opportunities - read more about our Leadership School here
• Subsidised staff canteen
• Free parking
• Competitive pension and life assurance
• Healthcare / Wellbeing benefits including Aviva Digital GP
• 'MyPerks' with discounts at high street shops, cinemas and gyms, and lots more
• Optional payroll charity donations
• A range of family-friendly policies including 26 weeks maternity and adoption leave along with neonatal and fertility leave
   

Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!

At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.

There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!