Brand Manager Oreo Activation

Posted 3 Hours Ago
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Mumbai, Maharashtra, IND
Hybrid
Entry level
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
Manage Oreo brand strategy, marketing communications, media planning, innovation, activation, pricing, packaging, and integrated business planning. Collaborate with sales, R&D, manufacturing, insights, and agency teams to deliver revenue, profit, margin, and growth objectives. Responsibilities include P&L and budget management, consumer insight application, forecasting, campaign execution, and cross-functional brand plan development.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
  • Delivering results
  • Marketing preferably in the fast-moving consumer goods sector
  • Our brands and business with a clear understanding of our consumers
  • Delivering results autonomously and influencing stakeholders
  • Analytical skills and a creative mindset-a balance of commercial and strategic acumen
  • Presenting a story in an inspiring and convincing manner
  • Project management from design to completion with an action orientation

More about this role
What you need to know about this position:
What extra ingredients you will bring:
What you need to know about this position:
Brand Management for Oreo requires development of strong marketing communication and activation.• Development and execution of strategies and growth plans to deliver business targets •
.Development and execution of brand plans working closely with cross-functional teams incl. Sales, R&D, Manufacturing, Insights and agency partners• Financial P&L understanding and budget management with accountability for Net Revenue, Gross Margin and NC delivery.• Understand and build ownership of media planning including execution, review, deployment to deliver brand objectives• Drive the innovation agendas on the brand to deliver growth for the future• Drive the Integrated Business Planning to achieve accurate forecasts on the brand
What extra ingredients you will bring:
Education / Certifications:
Job specific requirements:
-Financial P&L understanding - accountable for Net Revenue, Gross Margin and NC delivery.
-Drive the Integrated Business Planning process to achieve reliability and accuracy in business forecasts.
-Develop and execute strong marketing communication and activation on the brand.
-Development and execution of brand plans working with cross-functional teams
-Understand and build ownership of media planning and execution
Drive the innovation agendas on the brand to deliver growth for the future
Education / Certifications:
Job specific requirements:
Understand and build ownership
Travel requirements:
Work schedule:
Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands-and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we've received this award.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing

Skills Required

  • Marketing experience, preferably in the fast-moving consumer goods sector
  • Understanding of company brands and consumers
  • Ability to deliver results autonomously and influence stakeholders
  • Analytical skills and a creative mindset
  • Commercial and strategic acumen
  • Ability to present stories in an inspiring and convincing manner
  • Project management experience from design through completion
  • Financial P&L understanding and budget management
  • Experience developing and executing marketing communications and brand activation
  • Experience developing and executing brand plans with cross-functional teams
  • Understanding of media planning and execution
  • Ability to drive brand innovation agendas
  • Experience with integrated business planning and business forecasting

Mondelēz International Compensation & Benefits Highlights

  • Healthcare Strength Company materials list medical, dental, vision, prescription coverage, an Employee Assistance Program, and optional critical illness/accident insurance among standard U.S. offerings, with wellness resources highlighted in some locations. The breadth of health programs is detailed across official and role-specific pages.
  • Retirement Support Retirement offerings include a 401(k) savings plan with company match, with sources describing competitive match formulas and, for some employee groups, additional company contributions or legacy pension arrangements. These elements are positioned as part of a strong U.S. financial benefits package.
  • Parental & Family Support The U.S. policy provides 10 weeks of paid parental bonding leave for all caregivers, plus short‑term disability time for birth mothers. Adoption and surrogacy assistance and childcare-related supports are also called out in official materials.

Mondelēz International Insights

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The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
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