Brand Manager, Key Accounts

Posted Yesterday
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Oakbrook Terrace, IL, USA
In-Office
98K-130K Annually
Senior level
Food • Retail • Agriculture • Manufacturing
At McCain Foods we know the importance that food plays in people's lives.
The Role
Supports portfolio and marketing strategies for McCain’s key foodservice brand portfolios. The role develops customer and consumer insights, identifies growth opportunities, leads innovation commercialization, manages portfolio performance, contributes to business planning, and analyzes category and SKU results. It partners with cross-functional teams across sales, innovation, insights, supply chain, and marketing operations to drive profitable growth, market share, customer value, and portfolio competitiveness.
Summary Generated by Built In
Position Title: Brand Manager, Key Accts / SMG & C-Store
Position Type: Regular - Full-Time
Requisition ID: 45196
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
The Brand Manager, Key Accounts / SMG & C-Store is a key member of the North America Potato Marketing Team, responsible for supporting the development and execution of annual and mid-range portfolio and marketing strategies for McCain's key foodservice brand portfolios. This role partners closely with the QSR Portfolio Manager and cross-functional teams to drive customer demand, identify growth opportunities, lead innovation initiatives, and deliver profitable sales and market share growth. The successful candidate combines strong commercial marketing expertise, strategic thinking, and executional excellence to help grow and transform the business within the chain foodservice segment.
What you'll be doing.
  • Support the execution of long-range portfolio and marketing strategies for the chain foodservice business, leveraging consumer insights, category trends, competitive intelligence, and market analysis.
  • Partner with Insights, Innovation, and Go-to-Market teams to identify and champion growth opportunities and develop compelling customer propositions.
  • Act as the voice of the customer and consumer, influencing cross-functional teams to advance innovation and base business growth initiatives.
  • Support the annual operating planning process, including innovation planning, commercial objectives, and marketing investment allocation.
  • Develop and execute portfolio strategies that create clear market positioning and drive sustainable growth.
  • Lead commercialization of innovation initiatives, including co-creation projects and share-gain opportunities with customers.
  • Track portfolio performance and strategic initiatives, making recommendations and adjustments to achieve business objectives.
  • Contribute to monthly Integrated Business Planning (IBP) processes, helping align demand, supply, portfolio mix, and growth priorities.
  • Analyze portfolio, category, and SKU performance to identify opportunities to improve profitability, customer value, and business results.
  • Conduct ongoing portfolio reviews and lifecycle management activities to ensure portfolio health, efficiency, and competitiveness in the marketplace.

What you'll need to be successful.
  • Bachelor's degree in Marketing, Business Administration, or a related field required; MBA preferred.
  • Minimum 5 years of Brand Management or Marketing experience with P&L ownership within the food Consumer Packaged Goods (CPG) industry.
  • Previous experience managing a P&L and delivering profitable business growth.
  • Knowledge of foodservice marketing principles, concepts, strategies, and techniques.
  • Strong commercial acumen with the ability to translate financial and business data into actionable insights.
  • Experience utilizing consumer research, syndicated data, and market intelligence to develop insight-led strategies.
  • Demonstrated ability to develop portfolio, brand, and category growth strategies.
  • Strong project management skills, including experience managing multiple complex initiatives simultaneously.
  • Experience working within Stage-Gate innovation and commercialization processes.
  • Proven ability to influence cross-functional stakeholders and build collaborative relationships internally and externally.
  • Advanced analytical, organizational, communication, and presentation skills.
  • Proficiency in Microsoft Excel, PowerPoint, and Word.
  • Ability to thrive in fast-paced, evolving environments while maintaining accountability and delivering results.

About the team.
This role is part of the North America Potato Marketing Team and supports the Key Accounts, Small-Medium Growth (SMG), and Convenience Store (C-Store) business. The position works closely with the QSR Portfolio Manager and collaborates across Sales, Innovation, Insights, Go-to-Market, Marketing Operations, Supply Chain, and other cross-functional teams. Success in this role requires strong partnership, stakeholder influence, and a customer-centric approach to driving growth across the foodservice portfolio.
About McCain.
Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
Compensation Package : $97,500.00 - $130,000.00 . USD annually + Bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with applicable law and can vary by work level, location, and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Location(s): US - United States of America : Illinois : Oakbrook Terrace
Company: McCain Foods USA, Inc.

Skills Required

  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • Minimum 5 years of Brand Management or Marketing experience in the food Consumer Packaged Goods industry
  • Experience managing a P&L and delivering profitable business growth
  • Knowledge of foodservice marketing principles, concepts, strategies, and techniques
  • Strong commercial acumen and ability to translate financial and business data into actionable insights
  • Experience using consumer research, syndicated data, and market intelligence
  • Experience developing portfolio, brand, and category growth strategies
  • Strong project management skills and experience managing multiple complex initiatives
  • Experience with Stage-Gate innovation and commercialization processes
  • Ability to influence cross-functional stakeholders and build collaborative relationships
  • Advanced analytical, organizational, communication, and presentation skills
  • Proficiency in Microsoft Excel, PowerPoint, and Word
  • Ability to thrive in fast-paced, evolving environments while maintaining accountability and delivering results
  • Master of Business Administration

What the Team is Saying

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McCain Foods

McCain Foods Compensation & Benefits Highlights

  • Healthcare Strength — Health coverage is often characterized as affordable or good, with medical, dental, and vision options supported by mental-health resources and an Employee and Family Assistance Program. Company materials also highlight wellbeing resources available to employees and families.
  • Retirement Support — A 401(k) with company match and other retirement options are presented as strong components of total rewards. Mentions of good matching and region-specific retirement support reinforce long-term financial benefits.
  • Leave & Time Off Breadth — PTO, sick time, paid holidays, and parental leave feature prominently across materials. Some locations note solid starting vacation and region-dependent leave programs.

McCain Foods Insights

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The Company
HQ: Florenceville-Bristol, NB
20,000 Employees
Year Founded: 1957

What We Do

The power it has to uplift and bring people, Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come. As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $10 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers. We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.

Why Work With Us

We are working to bring digital tools and data into our processes to drive efficiency, automation and data-driven insights. From connecting our business, enabling our supply chain, supporting our customers, to reinventing agriculture. So if you are a tech expert looking to join a company transforming technology, think of McCain.

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McCain Foods Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

In both our manufacturing plants and corporate offices, we believe connection brings out the best in our people. While in-office expectations will vary by role, flexibility is key. In our corporate offices, the hybrid standard is 3-days in office.

Typical time on-site: Flexible
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HQRegional Headquarters - Continental Europe, Middle East, and North Africa
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