Brand Manager Iberia

Position Title: Brand Manager Iberia
Position Type: Regular - Full-Time
Requisition ID: 41986
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role .
As the Brand Manager for Foodservice (FS) and Local Quick Service Restaurant (QSR), you will play a vital role in identifying and leveraging growth opportunities within the potato and appetizer categories for Iberia. Your position supports regional business objectives by collaborating closely with local commercial teams, the Iberia Marketing Manager, and the Central European Marketing team. You will be instrumental in expanding McCain's business, strengthening brand awareness in the Iberia Food Service market, and delivering on our 2030 ambition and growth plans. You will report to the Marketing Manager FS & Local QSR Iberia.
What you'll be doing.

• Implementation of marketing plans ensuring the effective deployment, communication, and promotion of McCain products with distributors and restaurant operators to reinforce long‑term brand growth.
• Build robust market, category, and competitive intelligence by mapping trends, identifying opportunities, and analyzing competitor pricing, strengths, and product portfolios to deliver actionable insights to internal teams.
• Track and evaluate brand and category performance, including innovation results and key success stories.
• Support and execute market research initiatives and targeted investigations to gather customer, consumer, and category insights that inform strategic planning.
• Collaborate with Sales and Marketing teams on customer engagement, joint business planning, category storytelling, and growth‑driving activations.
• Serve as the category expert, delivering strategic recommendations, in‑depth category analyses, and guidance to support commercial strategy.
• Manage and update selling and promotional materials, coordinating with agencies and vendors, and oversee marketing requisitions and budget‑related processes.
• Lead innovation launch execution, including development of communication assets, product testing/menu inspiration, promotional planning, and participation in trade fairs.
• Accelerate digital activation and transformation by creating and adapting content, executing campaigns, and managing regional digital channels-including websites, SEO, and social media-to boost customer engagement.
• Supervising the organization of visits of cooperating teams to Madrid office perform product testing, as well as organizing participation in events and fairs.

What you'll need to be successful.

• Marketing background, preferably in Foodservice (FS)
• 2+ years of experience in an FMCG company
• Excellent communication skills, written & spoken
• Passion for food and the foodservice market (must enjoy interacting with customers)
• Strong command of Spanish & English (written & spoken); Portuguese is advantageous but not required
• Solid knowledge of digital ecosystems (website, social media, SEO, CRM)
• Advanced proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Familiarity with digital tools/programs (Social Media, websites, Photoshop, InDesign) desirable
• Project management skills
• Team player, proactive, entrepreneurial, structured, able to work independently
• Confident and persuasive in presenting ideas
• Excellent presentation skills
• Willingness to travel occasionally
• Passion for food and foodservice market

Benefits of the role .

• Competitive salary and attractive benefits
• Local benefit (Health and Pension insurance)
• Employment contract and stable employment (permanent role)
• Support of the supervisor and team in professional adaptation.
• Employment contract and stable employment
• Hybrid working model (approx. 60% office, 40% home office)
• Opportunity to work independently in a challenging and international environment.
• Collaborative, open, and friendly colleagues.

Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
About the team .
The Brand Manager Iberia is part of the Foodservice Business Iberia team based in Madrid, working daily with commercial, innovation, and Central European marketing colleagues. The team closely collaborates with Sales, Distributor Partners, Agencies, and Customers, leveraging insights and strategic direction to deliver business growth. The role does not have direct reports but functions as a key subject matter expert within a wider collaborative group.
About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
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McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Division: Continental Europe
Department: FS Marketing Iberia
Location(s): ES - Spain : Uppland : Madrid
Company: McCain Espana SA