Our client, a major player in the hospitality industry, is looking to recruit a Brand Manager who will be responsible for increasing brand share of mind, affinity and relevance, patronage and overall profitability.
Job DescriptionKey Responsibilities include:
1. Marketing Research-
- Conduct marketing research
- Analyse data to crystalise targeted marketing insight
- Monitor market trends, research consumer markets, company performance metrics and competitors’ activities to identify opportunities and key issues
2. Planning-
- Developing data-driven strategic marketing plans- short term, medium and long term
- Liaise with vendors to plan and implement marketing campaigns
- Brainstorm new and innovative growth strategies
3. Budgeting and Resource Management-
- Develop annual budget in line with organisation’s financial procedures
- Efficient utilization of resources to achieve organisation’s objectives
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
4. People Management-
- Effectively cooperating with and managing vendors
- Managing across departments and influencing to achieve brand objectives
5. Marketing Results-
- Deliver set business growth
- Ensure conversion of marketing activities to observable business results
- Contribute to improvement in service/quality levels
Skills and Personal Attributes
- Analytical thinking; comfortable working with numbers, metrics and spreadsheets
- A fixer at heart
- Strategic thinking and goal orientation
- A good measure of fluid intelligence to thrive in novel situations
- Creative and innovative, able to generate many good-actionable ideas
- Results-oriented
- Elite communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Knowledge of digital marketing
Education and Experience
- A good degree in business, engineering or related field
- 5-year experience in service marketing with demonstrable hospitality industry knowledge
- 3-year management experience is desirable
Skills Required
- 5-year experience in service marketing
- demonstrable hospitality industry knowledge
- 3-year management experience
What We Do
Fosad Consulting is an independent cross-industry HR and Engineering consulting firm. We partner with international and local companies seeking to accelerate the growth of their businesses by providing solutions that drive their businesses to succeed. Our solutions cater to multiple industries, including the oil and gas, financial services, telecommunications, transport, hospitality, healthcare and retail; and our projects are supported by professionals who have proven that they have what it takes to deliver against the odds to delight our clients. For over 20 years we have provided hands-on solutions to a number of global brands, hence we understand how they work, their expectations, as well as the need to constantly provide services that are top-notch and meet the required global standards. We are a leading provider of specialist Outsourcing solutions that extend to HR Services, Engineering, Expatriate Management protocols, Procurement, Learning & development interventions, Oil & Gas, and a host of services to some of the world’s most interesting brands. We are proud members of the Nigerian American Chamber of Commerce – a foremost organisation that seeks to bridge the gap between Nigerian businesses and their counterparts in the United States. We are also registered members of the Networking with the United States of America (NUSA) program; under the auspices of the US Commercial Service initiative in Nigeria. Part of our commitment to customer service means giving our clients honest, straightforward and, sometimes, even difficult advice. At Fosad we know you can’t afford to get it wrong and that’s why we do everything to make sure you get it right.
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