Brand Manager, Entertainment Partnerships

Job Description

Who We Are

Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, with offices in Los Angeles, New York, Nashville, London and Beijing. Founded in 1975, CAA represents many of the most successful professionals working in film, television, music, theater, video games, sport, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.

The Department

CAA’s Entertainment Partnerships group specializes in creating powerful collaborations between brands and top media companies, content creators, talent, directors, writers, producers and IP. Entertainment Partnerships (EP) connects brands with premium content opportunities across film, TV, social and digital to drive impactful partnerships across the entertainment industry.

Representing today’s most influential entertainment studios, networks, streamers, and talent, we forge strategic partnerships with leading global brands and today’s most exciting creators. We specialize in connecting brands with consumers through pop culture moments, content, and entertainment-based marketing strategies. With expertise across multiple disciplines, we have the talent, knowledge, and relationships necessary to generate the biggest ideas and most compelling content and partnerships to ensure our clients stand out.

The Role

We are seeking a Brand Manager to play a key role in supporting the department’s work with brands across entertainment, content, and partnership initiatives. This role will help drive coordination, research, and execution across multiple workstreams, ensuring alignment between CAA and brand partners while keeping projects moving on time and on brief.

The ideal candidate is highly organized and passionate about entertainment, content, and brand storytelling and is someone who can manage details while also keeping an eye on the bigger picture of how entertainment can drive brand growth.

This role requires a blend of creativity, strategic vision, business acumen, and a deep love for entertainment to help meaningfully evolve brands into culture. The position reports directly to the Content and Marketing Solutions Executive.

Responsibilities

• Serve as a day-to-day point of contact between CAA and brand partners, ensuring all projects move forward on time, on brief, and with clear communication.

• Support team in developing a structured entertainment brief based on brand details such as marketing strategies, audience and KPIs.

• Conduct outreach internally across agents and externally across streamers, production companies, and studios etc to capture brand opportunities that deliver on the brief.

• Develop strategic/creative POV and presentation materials for brand opportunities with rationale as to why they are right for the brand and how it will be impactful in culture.

• Experience in participation in the development of marketing, strategies, and campaigns that bring brands into culture through entertainment.

• Track deliverables, milestones, and partner timelines.

• Support execution management for active partnerships — coordinating across internal and external stakeholders to ensure smooth activation and delivery.

• Prepare and manage meeting agendas, capture notes, and distribute recaps following bi-weekly strategy calls and cross-functional meetings.

• Coordinate the development and delivery of materials for client presentations, including project updates, strategic reports, and creative proposals.

• Assist in managing submissions and tracking materials related to original content and integration opportunities.

• Monitor cultural moments, tentpole events, and entertainment trends to surface new partnership opportunities.

• Maintain an organized and up-to-date database of entertainment properties, creators, and IP aligned with brand objectives.

• Support ad-hoc talent sourcing, outreach tracking, and creative project coordination as needed.

Qualifications

• 5–8 years of experience in entertainment marketing and brand partnerships

• Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines simultaneously.

• Excellent written and verbal communication skills with confidence working across internal teams, clients, and external partners.

• Creative and strategic thinker who can identify opportunities, connect dots across entertainment and brand objectives, and help shape impactful marketing initiatives.

• Working knowledge of entertainment, streaming, and digital content ecosystems, including key distribution platforms and cultural trends.

• Familiarity with brand partnership models across integrations, co-marketing, and original content.

• Maintain and update a shared tracking document that centralizes all active workstreams, including content development, integrations, co-marketing, and strategic advisory.

• Strong relationship management skills and professionalism when interfacing with agents, talent, production companies, and studios.

• Analytical and curious mindset with the ability to track performance and identify key learnings.

• Proactive, adaptable, and passionate about connecting brands to culture through entertainment and content.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.