Brand Manager, Digital Marketing

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

AbbVie is an equal opportunity employer, and dedicated to fostering an inclusive, flexible, and supportive workplace that values and respects every individual. We are committed to operating with integrity, driving innovation, transforming lives, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability. We ensure a fair and inclusive recruitment process without discrimination against any employee or applicant because of, and not limited to, race, religion, age, physical or mental disability, gender identity or expression, sexual orientation, or marital status. Our hiring process is flexible and accessible, so if you have any specific requests or accessibility requirement, please feel comfortable to let our team know by emailing [email protected] or speaking with your Recruiter and we'll make any necessary adjustments to accommodate your needs.

AbbVie is seeking a Brand Manager to assist in the development of annual marketing plans, co-ordinate their successful implementation and grow the long-term sales, profit and market share position for assigned products within the context of the overall Corporate Business Plan. The Brand Manager is responsible for leading and supporting the development, translation and execution of a multichannel marketing strategy to ensure strategic and business objectives are met.

This is a 12 month Max Term Contract opportunity. 

KEY DUTIES AND RESPONSIBILITIES

• Development and execution of strategically aligned commercial initiatives in Immunology and Neuroscience
• Facilitate and lead agile project teams incorporating external stakeholders
• Develop strategic relationships with internal and external customers to gather insights and help guide business decisions.
• Participate in the development of marketing objectives and brand strategies, and their aligned tactics.
• Drive delivery of new customer insights to enhance and build on brand innovation.
• Work with brand and sales teams to execute brand strategy.
• Work with brand and sales team to implement omnichannel strategies incorporating traditional and digital channels
• Coaching and modelling the AbbVie Innovation Framework.
• Navigate internal process to ensure all business activities comply with the relevant Acts, legal demands and ethical standards while delivering on deadlines.
• Achieve sales and market share annual goals.
• Delivering highly tailored, compelling experiences using real-time data, advanced analytics and AI to reflect customers’ unique preferences and behaviours
• Understanding the key forces and dynamics inside and outside AbbVie that guide all decisions
• Understanding market access key stakeholders’ economics and decision making to enable patient access
• Gathering, analysing and synthesizing data to generate impactful insights that drive action, deepen customer intimacy and fuel curiosity
• Inspiring action through compelling narratives that effectively convey value for key stakeholders, including customers, peers and leaders
• Realizing the full potential of our brands and portfolios using a deep understanding of the market, competition, customers, and clinical value to build a compelling brand story and provide short- and long-term strategic direction
• Building strong relationships with internal stakeholders to exceed shared goals
• Report any adverse event within 24 hours as per AbbVie’s policies and procedures.
• Proactively participate in AbbVie’s WHS programs, adhere to policies and promote a safe work environment at all times.
• Adhere to AbbVie’s internal codes of conduct and compliance processes.
• Other ad hoc duties such as administrative duties, as requested. 

• Tertiary qualification in business or science related field
• Fully Conversant in Medicines Australia Code of Conduct 
• Strong stakeholder management and previous healthcare/marketing experience
• Deliver highly tailored, compelling experiences using real-time data, advanced analytics and AI to reflect customers unique preferences and behaviours
• Knowledge of Marketing fundamentals & theory, strategic brand planning processes and the role of sales teams in the marketing process
• Knowledge of the strategic brand planning processes 
• Understanding of the Product life cycle management processes
• Digital marketing and understanding of how the PBS system work
• Understanding the role of Sales Teams in the Marketing Process 
• Experience turning market data into key insights 
• Management of complex campaigns and managing agency relationships 
• Multichannel exposure- print, digital, sales force
• Budget management
• Effective collaboration with cross-functional stakeholders, specifically sales teams, deploying brand tactics and translating strategy into action
• Demonstrated excellence in execution
• Professional, accountable and collaborative team player
• Launch experience (desirable)

Flexibility and Availability: In line with Australia’s 'Right to Disconnect' legislation, we recognise and respect employees' right to refuse contact outside of their working hours, unless such refusal is deemed unreasonable. As we operate in an international, matrixed environment, there may be occasions where your role requires participation in business meetings outside of standard hours. We value and support flexibility and appreciate your willingness to occasionally accommodate these requests to ensure effective collaboration and communication within our global team.

WAYS WE WORK

• All For One Abbvie: We weigh all decisions against the common good. We inspire, share and create as a team. We solve problems for all rather than serving our immediate team.
• Decide Smart & Sure: We make intelligent decisions to create the best outcomes. We act quickly, embrace experimentation, and learn what doesn’t work and get on to what does.
• Agile & Accountable: We streamline and eliminate unnecessary obstacles. We plan but adapt as we go. We delegate and make tough decisions to ensure focus on results, staying keenly aware of the urgency in all we do.
• Clear & Courageous: Open, honest, candid dialogue is core to our work and how we act with each other. We share information freely and continuously to find solutions. We admit mistakes. We grow stronger by putting the courage of our conviction to the test.
• Make Possibilities Real: We question with endless curiosity. We’re never satisfied with good enough—patients depend on us to deliver more. We challenge ourselves to find creative, constructive solutions to turn possibilities into reality.

CODE OF CONDUCT & BUSINESS INTEGRITY STATEMENT

• AbbVie is committed to observing high integrity and ethical standards in all its business dealings with our customers, with each other, business partners and suppliers. 
• AbbVie as a responsible corporate citizen will adhere to these standards, as well as to local, national and international laws. 
• All AbbVie employees are responsible for maintaining the Company’s reputation for conduct in accordance with the highest level of business integrity, ethics and compliance with the law.  Soliciting and/or accepting/attempting/offering bribes or any illegal gratification is therefore cause for immediate dismissal. 
• AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html