Brand Manager & CVTL Gastroenterology

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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Bucureşti, Romania

Job Description:

Brand Manager & CVTL Gastroenterology

Location.: Bucharest, Romania

Full time job

The Brand Manager (BM): is responsible for developing, leading and ensuring the implementation of the brand plan for Brand/s of responsibility, supporting the company’s business plan.

The BM is responsible for the design and the execution of the brand strategy according to the EMEA brand plans. The role’s responsibilities also include the market data analysis, in order to protect the brand’s integrity and market share. The BM leads the Country Value Team of the Brand and maintains communication and collaboration across functions, the IBVTs and the marketing functional network.

The Country Value Team Leader (CVTL): is the local ambassador for the brand internally and externally. This focal and strategic role represents the key interconnection between the local Country and the EMEA Commercial organization, providing strategic insights and ensuring that the local market perspective is accounted for in EMEA strategy decision-making.

The CVTL leads the local Core Value Team (CVT) and integrates cross functional expertise to harmonize and localize the EMEA brand strategy and to make it work at local level, maximizing alignment to EMEA guidelines.

The CVTL is the owner of the Local Brand Plan and as such will have expert knowledge of all aspects around the brand in country - local customer needs, local requirements, competitive environment, business imperatives. Using this knowledge the CVTL will make key decisions around how to achieve commercial success for the brand in country.

    This job is not eligible for sales incentives.

 

Job tasks and responsibilities:

 

Brand Manager

·       Develops and executes brand strategy and brand plans

·       Contributes to the forecasting and budgeting activities

·       Analyses market data, sales data, IMS data and plans accordingly

·       Develops innovative marketing programs based on brand strategy

·       Produces promotional materials following HCC guidelines

·       Monitors KPIs of Brands of responsibility and adjusts plans accordingly to achieve Brand objectives

·       Monitors budget for planned activities (brand promotional budget)

·       Monitors competitive activity and take measures accordingly

·       Exploits market opportunities and addresses market/ customer needs according to HCC guidelines

·       Works productively with external agencies, cross functional groups, marketing functional network, CVTs and IBVTs network

·       Builds strong business relationships with KOLs

·       Monitors industry developments impacting business

·       Works closely with sales personnel to provide guidance and collect feedback

·       Provides relevant training to sales force/ medical representatives and ensures brand vision/strategy buy-in

·       Has shared responsibility for sales target’s achievement of Brand of responsibility

·       Contributes at market research development for brand of responsibility and analyses data to gain customer insights

·       Is responsible for developing brand campaigns and the implementation of core projects, as well as the organization of congresses/events, in line with EMEA positioning, messaging and stakeholder engagement strategy

·       Leads the implementation of the segmentation, targeting, channel and marketing mix strategy at a local level, taking into consideration local market and customer needs, and ensuring that relevant customer information is entered and maintained in iConnect and other relevant tools

         Country Value Team Leader

 

 EMEA Responsibilities

·       Inputs into the EMEA Brand Value Planning process by raising specific country aspects (e.g. Regulatory, Market Access etc) to the IBVT

·       Provides key Country assumptions on commercial topics to be integrated into EMEA forecasting, scenarios & risk mitigation plan

Works in collaboration with the IBVTL, IBVT members and other CVTLs and raises any issues from a local perspective

·       Collaborates within the IBVT for sharing best practices in terms of different processes, deliverables, approaches etc.

Country Responsibilities

·       Conveys the EMEA brand vision at Country level in order to shape a local brand value plan aligned to the EMEA brand value plan and strategic planning process to the best extent possible, including local budget allocation and resourcing model management

·       Is responsible for monitoring the brand performance at local level and providing EMEA leadership with standard KPIs and metrics

·       Leads the Country Value Team and ensures the CVT achieves the required deliverables

·       Ensures alignment between CVT members and EMEA functional network

·       Presents Business review for local/international stakeholders during internal/external meetings

·       Develops commercial tactics to drive optimal launch and best brand positioning at local level, aligned with the EMEA brand strategy and Brand positioning

·       Leads the development and implementation of customer-specific, innovative and value-added initiatives to deliver customer needs

·       Develops a network of customer relationships and implements a stakeholder-specific engagement plan to deliver the brand value proposition locally

Basic competencies:

·         Entrepreneurship: identifies business opportunities in the market and leverages.

·         Planning and organizing: Effectively sets objectives and priorities to identify the time, actions and resources needed to attain goals.

·         Market orientation: Demonstrates being well informed with respect to relevant developments within the market. Can translate all that into the marketing communication strategy.

·         Judgment: Makes realistic judgments based on the available information.

·         Leadership: Leads formal and informal within the different operational dimensions; to direct and to guide others, to adjust their style when needed or relevant.

·         Customer orientation (external): Explores the customer needs and decides/acts accordingly. Anticipates future needs. Customer satisfaction is priority number one

·         Result orientation: Wants to achieve results, to realize targets. Willing to act when being confronted with setbacks.

Other qualities:

• Enthusiastic, driven and multifaceted

• Entrepreneurial and innovative

• Able to handle sophisticated and multi-layered tasks

• Strong networker, strong interpersonal skills, teamwork player

• Excellent communication skills

Job specific requirements

• Higher education, preferably in medicine, pharmacy, or biological sciences;

• Advanced level of English, both written and spoken

• Working experience as product manager in pharma industry, with demonstrably good results (preferable)

• Work experience in a sales function (preferable).

• Familiarity with the Therapeutic Area and related customers (preferable)

 

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility

  

The anticipated base pay range for this position is:

L233,000.00 - L400,200.00

Benefits:

In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions. Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, programs for financial, physical and mental health. We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some location’s eligible dependents - can participate in several insurance plans. For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers.

*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.