Pernod Ricard

Brand Manager Content - The Chuan & HLM

Reposted 17 Days Ago

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Shanghai, Shanghai Municipality, Shanghai, CHN

In-Office

Mid level

Other

The Role

Support brand manager in developing brand strategy, visual identity, and creative campaigns. Lead social media strategy and manage partnerships with agencies.

Summary Generated by Built In

1. Brand Strategy

·Support line manger to develop the core brand fundamentals: positioning, target audience, brand world, and Consumer Engagement Platform (CEP).

·Develop and steward the comprehensive Brand Visual Identity Guideline, ensuring all creative outputs are on-brand and premium.

2. Creative Campaign & Asset Development

·Conceive and lead the development of the campaign "big idea" and all associated creative assets, including:

oLocal ATL campaigns across all media.

oCore digital assets for key launches and brand moments.

oCreative assets for product innovations and limited editions.

oEnsure all creative is tailored to market specifications while upholding global brand prestige.

3. Owned & Influenced Channels Strategy

·Develop the social media content strategy and calendar for owned channels (e.g., Instagram, Xiaohongshu/Red Note).

·Establish social media guidelines to elevate content quality and brand perception.

·Architect the brand's influencer collaboration program and strategic sponsorship partnership

4. Operational Excellence & Market Collaboration

·Lead the development of the integrated Brand Playbook, providing clear guidelines from ATL to BTL for market teams.

·Serve as the key liaison for Market companies (China, HK, SG, MY, TW, GTR), partnering with Insights team to translate local consumer insight into actionable creative needs.

·Manage and nurture relationships with creative agencies and strategic partners to deliver best-in-class work.

Job Posting End Date:

Target Hire Date:

2025-11-17

Target End Date:

Top Skills

Creative Development

Social Media

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The Company

HQ: Paris

19,297 Employees

What We Do

Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.