Brand Manager, Clif

Reposted 13 Days Ago
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Toronto, ON
Hybrid
Senior level
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
As a Brand Manager for Clif, you will lead the portfolio strategy, drive business growth, manage product development, and execute integrated marketing campaigns. You'll work with cross-functional teams and develop strategic plans based on consumer insights, while managing P&L responsibility.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International with Clif?
Join our Mission to Lead the Future of Snacking.
Working with cross-functional and regional teams, you will implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You drive profit and loss management and future business development including new product development, strategy development, and platform opportunities.
How you will contribute
Working with other internal local & regional stakeholders, you will develop the brand portfolio strategy to enable consumer-centric brand portfolio growth. You will lead a team of a direct report and cross functional partners to develop and execute annual plans. In addition, you will craft long term strategic plans supported by an innovation pipeline to deliver sustained growth across the P&L. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
  • Consumer behavior, preferably in the consumer goods sector in matrix environment
  • Developing a seamless consumer experience
  • Experience working with internal sales and external customer teams to bring your plans to life
  • Managing business objectives beyond brand and budget
  • Bringing brand strategies & recommendations forward to senior leadership
  • Analytics and creativity-a balance of commercial and strategic acumen
  • Leading and influencing teams, internally & externally; locally & globally
  • Communicating effectively, verbally and in writing, and executive presentation skills

More about this role
What you need to know about this position:
In this role, you will have the opportunity to lead the future of our Protein & Energy Bar business, working on Canada's top brands such as Clif! As a part of this role, you will have chance to lead the team on a broad scope of projects to build your marketing and leadership skills:
  • Brand Strategies: Develop long term vision and strategies to grow the Clif Bar portfolio anchored in consumer needs by collaborating with key cross functional partners.
  • Execution with excellence: lead our cross-functional team to deliver end to end execution excellence from commercialisation all the way to customer presentation and in-market execution.
  • Bring insights and analysis into action: become the champion of consumer needs! Proactively monitor brand performance along with key competitors across the market to identify growth opportunities, and work with partners to provide recommendations.
  • Business acumen: lead the team to profitable growth by leveraging all levers of the P&L
  • Portfolio strategy: facilitate brand strategy development locally and globally to guide the future of Clif in Canada
  • Brand building and In-store activation: build brand equity of our Clif portfolio in Canada by developing remarkable creative & media working with our agency partners.
  • Cross-functional leadership. Cultivate a growth mindset and strong working relationships with both internal (Sales, R&D, Supply, Revenue Growth Management, Insights & Analytics, Sales planning, E-commerce) and external partners (agencies, packaging designs).
  • Innovation and Renovation: build long term pipeline of consumer first and customer centric innovation (format, flavors, beyond the core) & renovation. Proactively lead the team to drive both short- and long-term development.
  • People management: lead, develop, coach, and engage the team by building a culture of high performance & strong connections.

What extra ingredients you will bring:
  • Passion for building collaborative teams anchored in positive relationship building.
  • Growth mindset, can-do attitude, and drive for results.
  • Creative thinking, learning agility, positivity and resilience when dealing with challenges.
  • Strong presentation and storytelling skills to inspire internal team members & sales partners.
  • Entrepreneurship and proactive mindset, ability to lean in and deliver results autonomously.

Education / Certifications:
University degree with focus on Business/Marketing is an asset.
Job specific requirements:
  • Minimum of 5-7 years of work experience in a marketing or strategy role
  • Ability to thrive and handle ambiguity in a fast-paced environment.
  • Ability to build and deliver against strict timelines.
  • Ability to work with a cross functional team and inspire agency partners.

No Relocation support available
Business Unit Summary
With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.
Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.
Job Type
Regular
Brand & Portfolio Management
Marketing
Am I A Good Fit?
beta
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The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world.

Our Purpose
Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Our Brands
We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.

Our People
Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are.

Our Strategies
We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities:

• Growth: accelerate consumer-centric growth
• Execution: drive operational excellence
• Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
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