Brand Manager / Brand Marketing Lead

Posted 6 Days Ago
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Sonipat, Haryana, IND
In-Office
Senior level
Edtech • Social Impact
The Role
Manage and strengthen the university brand through market and competitor analysis, performance tracking, storytelling, advertising, and brand asset development. Collaborate with content, design, admissions, and production teams to maintain brand consistency. Coordinate external agencies, vendors, and partnerships, while leading long-form and short-form video storytelling initiatives.
Summary Generated by Built In

ABOUT RISHIHOOD UNIVERSITY

Rishihood is India's first national transformation university. It prepares learners to solve the big problems of tomorrow. Our transformative education is built on three pillars:

1. Personal Impact – developing physical, intellectual, emotional, and spiritual strength.

2. Professional Impact – building real-world skills through industry-integrated, practice-based learning.

3. Public Impact – fostering interdisciplinary thinking and a commitment to nation-building.

At Rishihood, we nurture leaders who will transform themselves, their professions, and the nation.

About the Role
Roles & Responsibilities:

This role will be directly reporting to the Assistant Director - Branding and Communications, and you will be responsible for the following responsibilities:

  • Collaborate with content, design, and admissions teams to ensure brand consistency

  • Analyze market trends, customer insights, and competitor activity

  • Track and optimize brand performance metrics (awareness, engagement, recall, etc.)

  • Collaborate with the production teams to create ads (video and static)

  • Work directly with our graphic designers to create brand assets (landing pages, brochures, whitepapers, posters, etc).

  • Manage external agencies, vendors, and partnerships per requirement

  • Lead storytelling initiatives across long-form and short-form video for work assigned 

Desired Qualification:
  • 4-6 years of relevant brand management experience

  • Agency background preferred

  • Work with an Ed-tech or university is a plus

  • Growth mindset and a “can do” attitude



Skills Required

  • 4-6 years of relevant brand management experience
  • Agency background
  • Experience working with an Ed-tech or university
  • Growth mindset and a can-do attitude
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The Company
91 Employees
Year Founded: 2014

What We Do

Rishihood University is an Indian private university and impact-focused higher-education institution in Sonipat, Haryana. Established by Rishihood Foundation, it offers multidisciplinary undergraduate and postgraduate programs, including technology, business, design, and psychology. The university aims to reimagine higher education as a force for national transformation, combining personal growth, professional excellence, public impact, and an industry-integrated, values-first learning environment for future-ready learners and leaders.

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