JOB DESCRIPTION:
As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan, so we’re committed to continuous improvement in the way patients and professionals measure, track and analyze glucose levels. Abbott is also dedicated to developing innovative products that make glucose testing easier and more accurate. Our systems and mobile apps offer a range of features to meet the specific needs of people living with diabetes.
The Brand Manager Benelux is responsible for ensuring branding is consistent across advertising and campaigns, in line with the existing guidelines.
Your Role and Responsibilities:
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Leading local CRM programs; develop innovative programs and initiatives leading to greater patient intimacy and loyalty/retention.
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Support the Marketing team to develop cost-effective communication, acquisition, and retention programs leveraging existing assets, such as databases.
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Responsible for ATL campaigns.
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Responsible for the digital marketing strategy and developing digital marketing plans.
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Be part of the respective EMEA & Global groups/forums to ensure local insights and learnings are shared and used to improve the offered solutions and assets.
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Experience with and an understanding of market research, and translate the outcome of Market research into concrete customer-related initiatives.
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Achieve annual organizational goals of product sales and market share growth, within allocated budgets.
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Define the product strategy and roadmap in alignment and collaboration with management.
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Design and execute promotional activities.
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Drive motivation of the sales force towards brand aspiration.
Your Profile:
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Bachelor’s/Master’s degree in management, or marketing or equivalent by experience.
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Previous experience in the pharmaceutical and/or medical device industry in a marketing and/or sales function.
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Brand management experience background including multichannel and digital.
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Fluent in English, French and/or Dutch.
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Creative, critical thinker.
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Analytical, autonomous, stress resistant.
Our Offer at Abbott:
Abbott provides a varied, challenging, and international position in a dynamic and pleasant working environment. In our organization, you can count on excellent primary and secondary benefits, a positive working atmosphere, a personal growth plan, extensive training opportunities, and good career prospects. We are in the business of advancement, both in health solutions and in the lives and careers of our employees. Our work across the world and in many areas of healthcare provides a rich environment for our employees to explore career paths, interests, and opportunities.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ADC Diabetes Care
LOCATION:Belgium > Wavre : Building P2
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Not specified
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
