Senior Brand Management Marketing

IT STARTS HERE

Santander (www.santander.com) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.

This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

THE DIFFERENCE YOU MAKE

Santander Bank is looking for a Brand Strategist based out of Boadilla del Monte.

The role involves close collaboration with cross-functional marketing teams—including Metrics & Insights, Advertising & Content, Customer Experience and Sponsorships—to translate consumer insights and brand performance indicators into strategic recommendations and action plans. In parallel, the role ensures that campaigns, content, and partnerships are aligned with the brand strategy and effectively contribute to building brand equity and driving business results.

We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for:

• Translate consumer research, brand performance data, market intelligence, and business objectives into clear brand implications, strategic choices, and actionable brand-building plans.

• Define brand positioning, value propositions, and messaging frameworks.

• Partner closely with the Metrics & Insights team to interpret consumer research, brand tracking, segmentation, market intelligence, competitive analysis, and brand health indicators.

• Leverage insights to develop strategic recommendations and action plans that strengthen brand equity improve market relevance, and increase the impact of brand-building investments.

• Support integrated brand-building initiatives across key levers, including:

  • Product and service innovation

  • Customer experience

  • Content and storytelling

  • Advertising and media strategy

  • Sponsorships and partnerships

• Collaborate cross-functionally with marketing, product, design, and communications teams to to translate brand strategy into distinctive and consistent execution.

• Ensure brand consistency across all touchpoints and channels.

• Present strategic recommendations clearly to stakeholders and senior leadership.

WHAT YOU’LL BRING

Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.

The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Experience

• Minimum of 10–12 years of experience in brand strategy, insight-led strategy, marketing strategy, strategic consulting, or a related discipline. (Required)

• Proven track record of shaping, repositioning, growing, or transforming brands at scale. (Required)

• Experience in banking or financial institutions is a strong plus. (Preferred)

• Experience advising senior stakeholders and presenting strategic recommendations to executive audiences. (Required)

• Experience working with brand tracking tools and consumer research outputs (in collaboration with specialized teams). (Required)

• Experience leveraging multiple brand-building levers (content, advertising, sponsorships, product, and experience). (Required)

• Experience defining brand positioning, value propositions, messaging frameworks, strategic narratives, and brand-building plans. (Required)

Education

• Bachelor’s degree in Marketing, Business, Economics, or a related field. (Required)

• Master’s degree. (Preferred)

Languages

• Strong command of English (written and spoken). (Required)

• Strong command of Spanish (written and spoken). (Required)

Hard Skills

• Strong research and analytical background, with the ability to synthesize complex data into insights and strategic recommendations. (Required)

• Strong ability to connect research, data, consumer insight, business objectives, and brand strategy. (Required)

• Ability to identify the strategic implications behind the data, moving beyond reporting into interpretation, prioritization, and action. (Required)

• Deep understanding of consumer behavior and market dynamics. (Required)

• Ability to define brand strategy based on consumer insights and brand health indicators. (Required)

• Data-driven mindset with comfort using quantitative and qualitative research methods. (Required)

Soft Skills

• Strong collaboration, communication and storytelling skills.

• Strategic thinking combined with creative problem-solving.

• Ability to present strategic recommendations clearly to stakeholders and senior leadership.

WE VALUE YOUR IMPACT

Your contribution matters, and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.

• We’re enable our teams to go beyond through global opportunities and broad career paths.

• Flexibility that works. Enjoy a hybrid working models—some days remote, some days onsite with your team—along with flexible hours.

• Learning for life. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy (www.santanderopenacademy.com)

• Competitive rewards. Receive a highly competitive salary with performance-based bonuses, motivating you to keep growing with us.

• Financial advantages. Benefit from preferential banking terms, special interest rates on loans, life insurance, and more.

• Your health is our priority. Through BeHealthy, our global wellness programme, we promote Holistic wellbeing.

• We know family is everything. That’s why we offer childcare support and family-friendly programmes tailored to each life stage.

• Always by your side. Get access to Santander Contigo, our program for employees and their families offering legal, emotional, and administrative advisory services.

• Extra benefits. Gym/WellHub membership, medical centers in some of our facilities, meal subsidy, parking, shuttle service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. And that’s only the beginning—we’ll tell you more when you join!

We’re here to keep you motivated, help you reach your goals, and celebrate your progress, every step of the way.

LOCAL COMPLIANCE

Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates.

WHAT TO DO NEXT

If this sounds like a role you are interested in, then please apply.

READY TO TAKE THE NEXT STEP IN YOUR JOURNEY?