Brand Loyalty Marketing and CRM Specialist

Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: CRM Loyalty Strategy (5139451)
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary Purpose
The Loyalty and CRM Operations team at ADUSA is dedicated to delivering exceptional customer experiences and fostering meaningful relationships with our loyalty customers across the omnichannel grocery landscape. As part of this dynamic team, you'll play a crucial role in enhancing customer engagement and deepening loyalty for one of our five local brands: Hannaford, The GIANT Company, Giant Food, Food Lion or Stop & Shop.
We are looking for a positive, team-oriented individual who thrives in a collaborative environment and is eager to learn and grow in loyalty marketing and customer relationship management. This role provides an excellent foundation for individuals seeking to build a career in these fields.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Scarborough, ME.
Applicants must be currently authorized to work in the United States on a full-time basis.
Duties and Responsibilities

• Serve as a project management gatekeeper for all loyalty campaign execution requests, ensuring brief completion and securing approvals from Brand partners before submission to execution teams.
• Collaborate with cross-functional teams and subject matter experts to enforce executional processes, align on strategies, and ensure adherence to documentation and timelines.
• Manage the operational execution of Brand-led loyalty and CRM strategies, supporting personalized and non-personalized campaigns across digital and non-digital channels (e.g., email, push notifications, SMS).
• Partner with internal teams to create performance scorecards and analytical outputs in line with key operational functions
• Act as a resource facilitator, supporting localized decision-making while maintaining alignment with organizational goals.

Qualifications

• Bachelor's Degree
• Minimum 3+ years retail marketing experience from retailer or marketing agency
• Minimum 2+ years demonstrated experience in loyalty and/or customer relationship management disciplines
• Minimum 2+ years dedicated to project managment and/ or managing execution of marketing campaigns

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred, or equivalent experience.
• Impeccable organizational skills and an ability to manage multiple projects and deadlines simultaneously
• Skilled at creating and facilitating meeting agendas, keeping attendees on task and keeping meeting on time
• Superb verbal and written communication skills, with the ability to present ideas clearly to diverse stakeholders.
• Strong interpersonal skills and comfort working across teams with proven ability to influence without direct authority.
• Flexibility to navigate a fast-paced environment with willingness to learn and adapt to new priorities or processes as needed.
• Ability to track operational performance and identify trends in results.

#LI-KK1 #LI-Hybrid
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent. Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.
We offer an experience where our associates are valued; Diversity, Equity, Inclusion and Belonging are infused in our business and our employees are representative of the communities that we serve. We believe in total wellness, which encompasses a blend of physical, financial and emotional wellness.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.
Job Requisition: 409388_external_USA-ME-Scarborough