Brand Lead

Reposted Yesterday
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San Francisco, CA, USA
In-Office
Senior level
Blockchain • Web3
The Role
Lead and evolve Braintrust's visual identity and design systems across web, product, campaigns, events, and sales collateral. Define design principles and guidelines, drive creative strategy and execution with internal and external partners, and create cohesive brand experiences that resonate with developer audiences while shipping quickly and managing multiple projects.
Summary Generated by Built In
About the company

Braintrust is the AI observability platform. By connecting evals and observability in one workflow, Braintrust gives builders the visibility to understand how AI behaves in production and the tools to improve it.

Teams at Notion, Stripe, Zapier, Vercel, and Ramp use Braintrust to compare models, test prompts, and catch regressions — turning production data into better AI with every release.

About the role

We're looking for a Brand Lead to shape how the world experiences Braintrust. You’ll define and evolve our visual identity to establish us as the category leader in AI observability. This is a foundational role where you'll craft the visual systems that bring our brand to life across every touchpoint: our website, product, advertising, and go-to-market materials.

The ideal candidate is a visual storyteller who knows how to build brands that resonate. You'll develop our design strategy across web, campaigns, events, swag, sales collateral, and more by translating our mission into a cohesive visual language that connects with developers. You'll partner with a multidisciplinary design team and work closely with marketing and sales to bring the brand to life.

What you'll do
  • Define and evolve our visual identity: creating a brand that speaks authentically to developers and establishes Braintrust as the platform for AI observability.

  • Lead creative for high-impact moments: product launches, landing pages, events, and sales campaigns.

  • Drive creative strategy and execution in partnership with internal teams and external partners, ensuring every expression of the brand is thoughtful and on-point.

  • Shape the strategic vision for our visual aesthetic, building systems that scale while maintaining creative excellence.

  • Set the standard for our brand experience: defining design principles, guidelines, and systems that ensure consistency and quality.

  • Move fast and ship often, thriving in a dynamic environment where speed and craft go hand in hand.

  • Create brand experiences that feel intuitive, elevated, and built for technical audiences.

What you'll need
  • A strong portfolio that demonstrates your ability to build compelling, cohesive brand experiences.

  • Fluency in design fundamentals: typography, color, composition, and the judgment to know when to follow the rules and when to break them.

  • Proven experience leading creative across diverse formats: digital campaigns, landing pages, presentations, events, and large-scale brand initiatives.

  • The ability to juggle multiple projects without compromising on craft, detail, or creative vision.

  • A collaborative spirit and comfort working in a lean, high-performing team.

  • Experience designing for technical products and an understanding of what resonates with developer audiences.

  • Bonus: you love to code and ship your own designs.

Benefits include
  • Medical, dental, and vision insurance

  • Daily lunch, snacks, and beverages

  • Flexible time off

  • Competitive salary and equity

  • AI Stipend

Equal opportunity

Braintrust is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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The Company
HQ: San Francisco, CA
241 Employees
Year Founded: 2018

What We Do

Braintrust is the first decentralized Web3 talent network that connects skilled, vetted knowledge workers with the world’s leading companies. The community that relies on Braintrust to find work are the same people who own and build it, ensuring the network always serves the needs of its users, instead of a centrally-controlled corporation. And because the community of knowledge workers and contributors earns ownership and control of Braintrust through its native BTRST token for their contributions to the network and its growth, new Talent and jobs have participated in the network at record speeds. Braintrust has over 700,000+ community members, with knowledge workers and project contributors across the world. Braintrust is trusted by hundreds of Fortune 1000 global enterprises including Nestlé, Porsche, Atlassian, Goldman Sachs, and Nike. For more information, visit: www.braintrust.com. BTRST is available on Coinbase.com and in the Coinbase Android and iOS apps. Coinbase customers can trade, send, receive, or store BTRST in most Coinbase-supported regions. For more information on Braintrust and the BTRST token, read the “Braintrust: The Decentralized Talent Network” whitepaper.

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