Job Description:
Title: Brand Insights & AI Innovation Manager
Location: Chicago, IL or London
Workstyle: Onsite
Mars does not sponsor visas for this role. This position is not eligible for relocation benefits
The Mars corporate brand is on a journey to elevate its reputation by growing brand awareness and building trust through storytelling. Global Corporate Affairs is seeking to step-change reputational impact through the addition of stronger insights, data, and analytics foundations, that will be further accelerated through the application and adoption of AI. This assignment is the first dedicated internal role with this priority and focus.
This role will be part of the central Corporate Affairs global team. While it will report to the Corporate Brand and Purpose VP, the capabilities and deliverables of this role will serve the needs across CA pillars- brand, external communications, internal communications, and public affairs.
Additionally, the AI capabilities aspect of this role will serve as a CoE within the Corporate Affairs global function, strongly collaborating with the Corporate Affairs capabilities sponsor and Data Technology
What will be your responsibilities?
· Target Audience Definition: Develop target audience profiles across the Mars corporate brand stakeholder ecosystem- including Consumers, Associates, Government/Policy Makers, and Media/Industry Influencers; Create audience definitions and illuminate insights, needs, and opportunities
· Trust & Reputation Performance: Establish a quantitative framework for evaluating trust across the Mars corporate brand stakeholder ecosystem (Consumers, Associate, Government/Policy Makers, Customer, etc.); Establish a model to evaluate reputational impact attribution; Provide ongoing support for brand reputation updates with senior leadership
· Consumer Learning Plan: Partner with CA team to define and execute annual learning plan for foundational knowledge and key campaigns / initiatives; Manage learning plan budget <$500K
· AI Data & Analytics: Identify opportunities to accelerate and adopt AI tools and workflows to drive data and analytics, including AI enabled solutions / innovation and opportunities for efficiencies and cost savings
· AI Capability Center of Excellence (CoE): Serve as the AI CoE for global Corporate Affairs.
o Identify AI opportunities across the global CA function
o Build AI capability/upskilling across the CA community
o Drive adoption of AI tools and workflows within everyday communications activities
o Identify opportunities to improve operational efficiency
o Advise on AI-enabled solutions that support CA teams and strategic priorities
What are we looking for?
· BS/BA degree
· 5-10 years of experience in consumer insights
· Experience across a range of FMCG categories/brands
· Corporate brand experience (preferred)
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
#RW-Onsite
#LI-RW1
Skills Required
- Bachelor’s degree in any relevant field
- 5-10 years of experience in consumer insights
- Experience across a range of FMCG categories or brands
- Corporate brand experience
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
