Brand & Innovation Head Germany (all genders)

About the job

We are Opella. Opella is our new name of the former Sanofi Consumer healthcare division, which endorses Mucosolvan, Dulcolax, Thomapyrin, Allegra, Laxoberal, Rhinospray, Maalox and other love brands in Germany. We are currently establishing this name globally as part of our ambition to stand alone. As such we are aso also refining our behaviors, in order to be recognized as the best Fast moving Consumer healthcare in and for the world. In addition, we would like to drive the next health revolution making self-care as simple as it should be to empower our consumer. Our Mission? health in your hands.

Our marketing philosophy is driven by this purpose and everything we do is centred on people – our consumers, our customers, healthcare professionals, and our employees across the world. And we are proud to build brands that serve 1bn consumers worldwide. In order to do this better than anybody else, we aspire to become the most consumer-centric Consumer Healthcare Company in and for the world, with a strong focus on all aspects of ESG. Proud to be bcorp certisfied since January 2024, sustainability is always on top of our mind.

We would like to revolutionize self-care, making it as easy as it should be and achieve category leadership in the categories that we play in - delivered through strong global and local partnership. We are a people first business, placing consumers at the heart of everything we do through uncovering and activating deep consumer and shopper insights, for example.

As a top three global CHC player, we want to raise the bar in terms of our strategic and operational capabilities to enable above-market growth in all categroies. In order to achieve this, we need strong talents that will help us shape the future of CHC while sharing our core values of courage, teamwork, respect and integrity.

As we target to create the best FAST MOVING CONSUMER HEALTH company, one other key driver of our success will be our agility – so we are on an exciting journey to create a fully standalone CHC business (separating the Business Unit from our Pharma company heritage, processes etc.), which will require us to retain, attract and grow the best leaders in our industry. In Germany the local organisation is currently still part of Sanofi SADG. A potential carve-out process to separate the local CHC Organisation (in Germany called Nattermann & Cie GmbH) from Sanofi has been envisaged to happen earliest in Q4 2024.

One other key drivers for our success will also be a successful culture change where the entire local German organisation understands and “lives” our “challenger mindset culture” – building the skillset of strategic thinking, result orientation, people leadership, relationship and influence, as well as Stretching ourselves in new topics and tasks, Taking Action where our engagement is needed, giving and treasuring Feedback and valueing togertheness at all times – for this we are looking for people who identify with our culture and who would like to contribute towards this cultural change.

Key to the success of the German organisation is also our desire to become a “Fast Moving Consumer Health Company” with a real omni channel approach.

We are lead country in e-commerce and optimized our omni channel approach so to grow in new business areas without losing in our traditional channel. This requires a disciplined focus approach in the traditional pharmacy trade business and wholesale with a real partnership mindset. Excellence in fully integrated campaigns and a full-funnel marketing approach placing the consumer/patient at the centre of our thinking, but also reaching him via the pharmacy or online pharmacy or platforms is key to our success in Germany

We are convinced that key to this are our “love brands”. We are constantly aiming to charge our love brands with with “desirability”, innovation and purpose, which we believe will enable us to keep our competitive edge and innovation leadership in key categories. 

Do you like our vision and would you like to drive the mission forward as part of our team as our Brand & Innovation head - all genders ?

Main responsibilities

Managing an end-to-end Consumer and shopper engagement journey for the German CHC business, responsible for the category growth teams including Brand management, CMI, Digital, Media, Innovation, Consumer/HCP and Shopper activation overall. For global brands in cooperation with the global brand teams and for local brands with a total end-2-end approach.

• Owner of the portfolio strategy (together with local GM and global brand teams), managing resources to deliver above market growth for local brands and in alignment with global brand GMs for global brands. Encourage/ foster the development of a challenge mindset within the category growth teams to drive innovation and profitable market share growth within the respective country.
• Continuously identify future skill sets and mindsets required to win today and in the future.
• Innovation pipeline planning for local brands, in collaboration with global brand teams and global brand GMs(responsible) for Global Brands
• Member of country CHC Leadership Team representing Marketing in Germany and to help drive company culture, strengthen values, and assist with further alignment with the global Sanofi business model.
• Modelling annual execution, promotion and launch plans
• Challenge the status quo from marketing and innovation perspective
• Strong Collaboration with Sales Force, digital/e-commerce, cross functional teams (medical, regulatory…) and global teams
• Lead, evaluate and ensure implementation country strategic Growth plan in order to ensure a successful end-to-end approach at the POS
• Focus on the achievement of above market growth & sales / profitability objectives.
• Lead digital and media teams to design and execute digital/media plans harmonizing the category inputs
• Ensure best in class collaboration with global GMs for - responsible for Global Brands

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People Management Mindset

• Develop and foster a culture of "can do" and challenger mindset with strong ownership and responsibility and focus on sustainability and digital savvyness
• Lead the Marketing teams, coach, challenge, monitor and evaluate the team performance to ensure a highly energized and motivated team.

About you

Education and professional Experience

• Business or scientific background, Bachelor degree, MBA is a plus
• Minimum +12 years’ experience in Marketing (global/local), t/o some years experience in leading teams. Sales experience is a plus.
• Current or previous experience in Consumer Healthcare or FMCG companies (ideally b2b) with proven track record in marketing positions
• International experience  

Competencies / Leadership

• Proven capabilities to lead a (cross-functional) team in a constantly changing environment excellent communication and interpersonal skills, entrepreneurial spirit, good sense for trends and digital know how, strong negotiation, issue resolution and decision-making skills
• Capacity to embark & motivate people in a huge transformation journey
• Empower teams & people
• Strategic, integrative and analytical thinking Autonomy and ability to balance long-term strategic priorities with short-term business needs
• Creativity and problem-solving, Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
• Flexibility to adapt to constantly changing business environment
• Digitally Savvy

Languages

• Excellent communication and presentation skills (both written and spoken) in German and English. French is a plus

Why choose us?

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
• Play an instrumental part in creating best practice within our manufacturing facility
• Bring the miracles of science to life alongside a supportive, future-focused team.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!